Amjathsalim
Member
- Joined
- 17 Feb 2018
- Messages
- 82
- Reaction score
- 35
Live Cricket show in ddsports? but all dth didn't show dd dd sports in that time
All arrangements in public interests are always welcome and appreciated, such an arrangement already exists to allow DD to telecast events on DTT and DD Free dish.
Having said that, Forcing Pay TV operators, that have a subscription model, to carry a govt. owned channel with a feed that it obtains for free, obviously it's a move to gain additional viewership for DD without any additional effort.
Also Sports properties are lucrative and are always sold at a high price worldwide.
Yes there are laws allowing Free To Air Channels, e.g. in Australia, the rights to first refusal, wherin FTA networks are allowed to first bid for rights, even jointly with Pay networks for rights, so as to distribute on their FTA channels.
But Yes They pay for a part of rights, Unlike DD which gets it for free and then distributes its to generate revenue out of it (although its just 25% of ad revenue generated)
Why don't government acquire the rights of the sporting events by spending out millions of dollars for their own channels?If government wants it free to air on private DTH, they should direct the right holder to broadcast the match also on an FTA channel like Star Sports First and direct the DTH to make that channel available in the base pack. Asking the rights holder to give it free to DD Sports and letting them air it on private DTH is not good.
Why don't government acquire the rights of the sporting events by spending out millions of dollars for their own channels?
That's my point as well. DD wants to have the cake and eat it too.Bhai, here Prasar Bharti is unable to run National Channel properly or increase Free Dish Channel count or launch new DD channels for year together, all their channels have lowest popularity and u r daydreaming of them being able to spend millions of $ for rights. Impossible task, no one concerned to run their channels efficiently. Infact they should close some DD channels to save our tax money. DD in 90's lot better than the mess it is today. Had so much potential bcoz of reach and brand recall but wasted bcoz of mismanagement
That's my point as well. DD wants to have the cake and eat it too.
Whatever be the rights value, private channels fight for it and pay for it, unlike DD which wants things for free, DD could have bid for rights to show it on pay tv as well, instead it opts for Govt. support to get things for free and on top of it generate revenue from it wanting it to reach Pay TV as well, If DD isn't capable to invest it shouldn't be allowed to transmit these events it on Pay TV as it is now, and about public interests, -ve feedback and all, we in India readily accept what we get for free with both hands, here, DD seems to be cashing in by playing the emotional card, citing public interests, DD is definitely targeting maximum revenue, without even thinking about the losses it will cause to the original rights holders.Brother we are not Australia or UK where people pay licence fee for public servive broadcasters & inturn these channels provide excellent content in all spheres to them. Their professional level & work integrity is of high standard & major population belongs to upper end of strata hence that model can't be applied here.
As i mentioned, if BCCI or Star cared little for us then bid amount won't have reached such astronomical level which makes the business model unsustainable. I surely not want another 3 channels showing IPL highlights all day long in near future, government personal + official twitter handles were receiving immense -ve feedback about blocking of DD Sports and private operators charging exceedingly high price for Star Sports so to address this concern steps are being taken. There is nothing wrong about it . Also IPL has been made into this very big event just bcoz of massive publicity, i don't watch it nor find anything special in it. There are many other prestigious sport events which are more interesting but they don't go overboard in selling broadcast rights. Don't fall for hype, see the real worth