Bundesliga rights for India is only 10 cr.It will be around 50 cr at best. Bundesliga rights for India is only 10 cr. There is a source for it. But i can't share it as that source is not allowed here. Euro with less matches and a slightly more fan following will be around that range. In India, Popular football events will go in the ranks of EPL, WC, ISL(Rank 1 on viewership numbers). Then only Euros.
That was the price offered by Star Sports which Bundeliga refused.And anyway did you see how much Ad bundesliga had when it was telecasted on Star?Even the break between 2 halfs were filled with Bundesliga highlights,same goes for Serie A telecast.There is hardly any any AD in the break of Serie A matches.How much revenue do you think they will be generating?