Spice Mobile unveils 'Transformer' handset

26 May 2011
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MUMBAI: Spice Mobile also known as ‘S Mobility’ has launched India’s first transformer handset ‘M-5500’ in an exclusive tie-up with the ‘Transformers 3 – Dark of the Moon’ movie franchise.

M-5500 comes with a removable keypad that transforms the device into touch-screen phone. It also includes pre-loaded Transformers 3 content like video and wallpapers.

The GSM multi SIM handset is embedded with 6 cm wide touch-screen, 1.3 MP camera, MP3 player, FM transmitter, stereo speakers, 3.5mm stereo jack, bluetooth and Video recorder. The handset also features 8GB expandable memory, GPRS, WAP and JAVA.

S Mobility CEO Kunal Ahooja said, “Transformer offers an exhilarating mix of style, innovation and features that is a breakthrough in the mobile handset market in India. With its form changing capability, we have yet again tried to offer a product that appeal to the ever trendy youth as it is as per their requirement and affordability. The tie up with Transformers 3 movie is further expected to raise its appeal quotient.”

The device priced at Rs 4599 has cutting-edge design branded with the Autobot logo and is available in yellow, red and white colours.

S Mobility has entered into a one year agreement with Hasbro, the official licensing partner and franchisee holder for the latest Transformer 3 movie, wherein they can use the Transformer 3 movie franchisee across their range of Transformer series of products.

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