Dileep Kumar
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→ Sports and entertainment channel Sony Six has acquired the broadcasting rights to the Champions Tennis League, a pan-India city-based tennis championship league set to take place from 17 to 26 November.
The broadcaster believes that the television-friendly format of CTL lends itself to the taste and sensibilities of the Indian audience, who have been generally seen to enjoy watching fast-paced sports like the T20 cricket.
Promoted by tennis legend Vijay Amritraj through his company Second Serve, the inaugural CTL not only boasts a first-of-its kind format, but it will also be the first international tennis tournament to be held in cities like Pune and Chandigarh, which have traditionally not been the bastions for the sport in the country.
The ‘each set is a match’ structure is already being talked about among national and international tennis fraternities alike. Also renowned names like Mark Woodforde, Louise Pleming, Luke Jensen and Prakash Amritraj will be seen keeping the viewers engaged with their quick-witted and insightful commentary on the game.
Sony Six business head Prasana Krishnan said, “The format for CTL is tailor-made for television. The short and exciting structure of the matches will ensure that audiences are entertained and engaged throughout the course of the tournament. Also, with the entry of CTL, the viewership for tennis in our country should finally extend beyond the Grand Slams and select ATP and WTA tournaments.”
Apart from the pacey and competitive tennis, the tournament will feature after-match parties, fashion shows and interactions with the fans on the rest days, thus acting as a ‘carnival of tennis’ for both tennis fans and the general match-goers.
With CTL, Sony Six will further add to its mix of entertainment-based sports programming led by properties like Indian Premier League (IPL), FIFA World Cup, UEFA Euro, NBA, Australian Open and Ultimate Fighting Championship among, etc.
The CTL launch coincides with that of Mahesh Bhupathi’s International Tennis Premier League (IPTL), a four-city-based Pan-Asia league. To be played from 28 November to 3 December, the teams will play a total of 24 matches in a round robin format.
Star Sports is the official broadcast partner of the league.
Sony Six aims to redefine Tennis with Champions Tennis League | TelevisionPost.com
The broadcaster believes that the television-friendly format of CTL lends itself to the taste and sensibilities of the Indian audience, who have been generally seen to enjoy watching fast-paced sports like the T20 cricket.
Promoted by tennis legend Vijay Amritraj through his company Second Serve, the inaugural CTL not only boasts a first-of-its kind format, but it will also be the first international tennis tournament to be held in cities like Pune and Chandigarh, which have traditionally not been the bastions for the sport in the country.
The ‘each set is a match’ structure is already being talked about among national and international tennis fraternities alike. Also renowned names like Mark Woodforde, Louise Pleming, Luke Jensen and Prakash Amritraj will be seen keeping the viewers engaged with their quick-witted and insightful commentary on the game.
Sony Six business head Prasana Krishnan said, “The format for CTL is tailor-made for television. The short and exciting structure of the matches will ensure that audiences are entertained and engaged throughout the course of the tournament. Also, with the entry of CTL, the viewership for tennis in our country should finally extend beyond the Grand Slams and select ATP and WTA tournaments.”
Apart from the pacey and competitive tennis, the tournament will feature after-match parties, fashion shows and interactions with the fans on the rest days, thus acting as a ‘carnival of tennis’ for both tennis fans and the general match-goers.
With CTL, Sony Six will further add to its mix of entertainment-based sports programming led by properties like Indian Premier League (IPL), FIFA World Cup, UEFA Euro, NBA, Australian Open and Ultimate Fighting Championship among, etc.
The CTL launch coincides with that of Mahesh Bhupathi’s International Tennis Premier League (IPTL), a four-city-based Pan-Asia league. To be played from 28 November to 3 December, the teams will play a total of 24 matches in a round robin format.
Star Sports is the official broadcast partner of the league.
Sony Six aims to redefine Tennis with Champions Tennis League | TelevisionPost.com
