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Telecom Lead India: Sony Mobile Communications has tied up with Bharti Airtel to launch its Xperia ion in India.
Sony Mobile has priced Xperia ion at Rs 36,999.
Upon buying a new XperiaTM ion, Airtel mobile customers will get 500MB of free 3G data per month for 3 months as well as 200 minutes of mobile TV for a period of 2 months.
Last month, Sony Mobile launched mid-range XperiaTM smartphones such as Neo L for Rs 19,449 and Go for Rs 19,949.
Sony Mobile products are available in retail stores across India.
Prasun Kumar, marketing head, Sony Mobile, said the company is getting overwhelming response for its Xperia range of smartphones in India.
The product launch is happening at a time when Sony Mobile is yet to announce its India head after the departure of P Balaji. P Balaji, MD of Sony Mobile, will join Nokia India soon.
This premium Android smartphone brings everything in HD experience to a 4.6" (11.7cm) screen. The new smartphone boasts some impressive specs and hardware. The Reality Display with Mobile BRAVIA Engine allows crisp images, without any jagged edges. With reduced light reflection, the picture stays clear at outdoors too. This Wi-Fi smartphone lets users wirelessly share their memories on the choice of HD screen.
The recently launched Xperia Go is a rugged, dustproof and waterproof device. This smartphone comes with wet finger tracking technology making itself a loud and powerful impression for adventurers and sporty consumers.
The Xperia Neo L, latest entrant to the existing Sony Xperia Neo series of smartphone and comes with extended gaming capabilities. With 4 inch (10.2cm) display the device looks bigger and the sleek look is exclusive to the neo series of Android based smartphones.