Sony Pictures Networks India (SPNI) is looking at telecast opportunities for local events in soccer, chief executive officer NP Singh said. SPNI is examining local events that take place in places like Kerala.
There are also school- and college-level events. The broadcaster is looking at what is worth broadcasting.
Sony already airs some local leagues, including the cash-rich Indian Premier League (IPL) in cricket, Pro Wrestling League (PWL) in wrestling and Champions Tennis League (CTL) in tennis.
SPNI’s initiatives will in part revolve around the Under 17 Fifa World Cup, which takes place in India next year.
The AIFF’s ‘Mission 11 Million’ initiative will have grassroots programmes in the country.
The campaign intends to engage at least 11 million youth around the game in the country.
SPNI is seeing the ways in which it can take part. This could be in the form of player profiles.
“The AIFF has planned an intense calendar, and we are seeing how we can be a part of it. We also used the IPL as a platform to create awareness about the Under 17 World Cup.
We are aiming to build up the Under 17 world Cup,” said SPNI executive VP, business head sports cluster Prasana Krishnan.
Krishnan noted that it was fortunate for Sony that both Euro and Copa America are happening at the same time.
This way Sony can engage viewers from 6:30 pm to the next day’s breakfast with live soccer.
However, the two properties from an advertisers perspective are sold separately.
Euro, undoubtedly, is the marquee event.
He also said that Sony’s aim with its soccer properties is to have them appeal to a mass audience and go beyond soccer loyalists.
That is why the ‘Time to Switch’ campaign was run.
It used the IPL as a platform, and the point made was that for the next three months there is no Indian cricket.
Therefore, one should watch something else and Euro should be the tournament of choice.
The broadcaster saw that after the IPL there was a dip in cricket activity.
Hence, the message of the campaign was to ask people to join for premium international soccer.
Read more at: http://www.televisionpost.com/television/sony-looking-at-tv-telecast-opportunities-for-local-events-in-soccer/ | TelevisionPost.com
There are also school- and college-level events. The broadcaster is looking at what is worth broadcasting.
Sony already airs some local leagues, including the cash-rich Indian Premier League (IPL) in cricket, Pro Wrestling League (PWL) in wrestling and Champions Tennis League (CTL) in tennis.
SPNI’s initiatives will in part revolve around the Under 17 Fifa World Cup, which takes place in India next year.
The AIFF’s ‘Mission 11 Million’ initiative will have grassroots programmes in the country.
The campaign intends to engage at least 11 million youth around the game in the country.
SPNI is seeing the ways in which it can take part. This could be in the form of player profiles.
“The AIFF has planned an intense calendar, and we are seeing how we can be a part of it. We also used the IPL as a platform to create awareness about the Under 17 World Cup.
We are aiming to build up the Under 17 world Cup,” said SPNI executive VP, business head sports cluster Prasana Krishnan.
Krishnan noted that it was fortunate for Sony that both Euro and Copa America are happening at the same time.
This way Sony can engage viewers from 6:30 pm to the next day’s breakfast with live soccer.
However, the two properties from an advertisers perspective are sold separately.
Euro, undoubtedly, is the marquee event.
He also said that Sony’s aim with its soccer properties is to have them appeal to a mass audience and go beyond soccer loyalists.
That is why the ‘Time to Switch’ campaign was run.
It used the IPL as a platform, and the point made was that for the next three months there is no Indian cricket.
Therefore, one should watch something else and Euro should be the tournament of choice.
The broadcaster saw that after the IPL there was a dip in cricket activity.
Hence, the message of the campaign was to ask people to join for premium international soccer.
Read more at: http://www.televisionpost.com/television/sony-looking-at-tv-telecast-opportunities-for-local-events-in-soccer/ | TelevisionPost.com
