The Q1 2015 Indian mobile market repor
by Counterpoint Technology Market
Research places Samsung ahead of
Micromax in smartphone shipments. The
report added the smartphone market in
India has registered a 21 percent year-
over-year increase and 8 percent quarter
over-quarter increase in terms of
shipments in the period.
The overall mobile market, which include
feature phones as well has dropped by 3
percent YoY and 15 percent QoQ. As per
the report, feature phone shipments hav
dropped 13 percent YoY and 19 percent
QoQ. "This is the second consecutive
quarter where total mobile phone
shipments in India registered a decline,"
added the report.
As per Counterpoint, Samsung once
again led both the overall mobile phone
market and the smartphone market in
terms of shipments, with a market share
of 18.2 percent and 27.8 percent
respectively. Micromax on the other han
had a 12.2 percent share of overall
mobile phone shipments, and 15.3
percent share of smartphone shipments
a steep drop from 14.2 percent (28
percent drop QoQ) and 19.5 percent (26
percent drop QoQ) in the previous
quarter.
Microsoft was in third place for mobile
phone shipments, at 9.8 percent share,
but not part of the top five in
smartphone shipments. Intex on the
other hand was fourth in overall mobile
phone shipments, with a 8.7 percent
share, while it was in third place for
smartphone shipments, with a 9.4
percent share. Lava (excluding Xolo)
rounded off the top five in terms of
mobile phone shipments, with a 8.1
percent share, while it had the fourth
place in smartphone shipments, with a
5.4 percent share. Lenovo (including
Motorola in Q1 2015) claimed the fifth
spot in smartphone shipments in the
period, with a 5.2 percent share.
As per the firm, Micromax's Yu
Televentures subsidiary would need to
launch more models in various price
bands to match Xiaomi and Motorola's
scale. The research report furthermore
suggests that while Xiaomi shipments
declined in this quarter, the Chinese
company managed to retain a strong
presence in the 4G smartphone segment
with its Redmi Note 4G and Redmi 2
handset. Apple and Microsoft on the
other hand fared well during the quarter.
Notably, Microsoft Lumia shipment rose
by 20 percent, which also puts India
alongside Italy, France and other
European countries where the Lumia
sales are going strong. The company
performed well in the mid-range segmen
in India, especially with the Lumia 535.
Counterpoint notes that Apple's iPhone
shipments remained strong during the
quarter due to a strong marketing push,
buybacks schemes and more. The
Cupertino-based vendor is only a few
thousand units short of achieving a
landmark feat of crossing 1 million unit
sales in the six months of its fiscal year
since October 2014 - something the
market research firm took almost twelve
months to manage in the last fiscal.
Speaking about the state of mobile
manufacturing in India, Tarun Pathak,
Senior Analyst at Counterpoint, said,
"There has been significant push by
Indian government for 'Make in India',
and it seems like almost every of the top
10 mobile phone player has expressed
their intentions toward setting up a
manufacturing plant in India. However,
we believe the real 'Make in India'
developments are still a good 12-18
months away due to the lack of
component suppliers' ecosystem. Players
like Samsung & Micromax which are
already assembling phones in India are
well positioned to take advantage of earl
moves to local manufacturing as
compared to other players."
Samsung Retains Indian Smartphone Market Lead, Micromax Sees Sharp Drop: Counterpoint | NDTV Gadgets
