Indian smartphone market grew 5.2% in 2016; Samsung tops: IDC


21 Jun 2013
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India registered 109.1 million units of smartphone shipments with a marginal 5.2 per cent annual growth in 2016, market research firm International Data Corporation (IDC) said on Monday. Chinese players led the pack. In the fourth quarter of 2016, smartphone shipments clocked 25.8 million units — registering similar volumes as that of 2015 but declining sharply by 20.3 percent over the previous quarter.

This was mainly due to a seasonal decline after an all-time high festival quarter and demonetisation in November, which led to relatively lower consumer sales in November and December.

“Feature phone to smartphone migration has slowed down as prices of smartphones are still quite high for a feature phone user,” said Karthik J, Senior Market Analyst, Client Devices, IDC.

The share of China-based vendors touched a whopping 46 percent in the fourth quarter of 2016. Their shipments doubled over the same period last year while the share of homegrown vendors slipped to 19 percent. Samsung continued to lead the smartphone market with 25.1 percent share despite a 13.1 percent sequential decline in the fourth quarter of 2016. But Samsung’s annual shipments grew 3.2 percent in 2016, driven majorly by the J-series.

Xiaomi climbed up to second spot with 10.7 percent share against 3.3 percent share in the same period last year. Year-on-year shipments grew threefold while sequential growth was 15.3 percent. Lenovo (including Motorola ) slipped to third place as shipments declined 17.4 percent sequentially in the fourth quarter of 2016 and 14.5 percent over same quarter of previous year, the report noted.

OPPO made it to the top five list with 8.6 percent share.

Indian smartphone market grew 5.2% in 2016; Samsung tops: IDC
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