Ricoh India plans expansion, unveils 3 strategic products

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Ricoh India plans expansion, unveils 3 strategic products​

Ricoh India Ltd, a subsidiary of Ricoh Company Ltd, Japan, on Friday announced its aggressive expansion plans through IT dealer/reseller channel into the fast emerging laser printer market in India. To this end, it unveiled three new models of laser printers and A4 MFPs: the SP 100, SP 100SU, and SP 100SF.All models have print speed of 13 pages per minute, with the duty cycle of 10000 pages per month. These 3 models are supported by Ricoh's Genuine Toner Refill Program that brings down the total cost of ownership by 70%.Speaking on the occasion, Tetsuya Takano, managing director and chief executive officer, Ricoh India, said, "Our market research revealed that customers were using non standard consumables to achieve lower cost of ownership. This was adversely impacting the printer performance. With the introduction of Ricoh's Genuine Refill Programs, Indian customers are assured of consistent printer performance and low cost of ownership. This initiative is consistent with the Ricoh's policy of 'Harmonize with the environment' through products that reduce environmental impact."Detailing further on the larger game plan, Takano said, "In addition to our existing partners, we now plan to expand our channel presence by appointing over 800 printer partners and system integrators in FY'12. With Ricoh's wide range of product lines and launch of new series of Laser Printers at the entry level segment, which constitutes 80% of the total laser printer market."

-ET