If you miss your grandmother telling you 'purana' stories, you might want to subscribe to this mobile service. Mythological audio stories are among the latest of infotainment value added services (VAS) to go mobile.
UTV Interactive, the digital arm of UTV, has launched 'Divya Kathayein', an audio product with mythological stories on mobile phones. The content, which includes stories on Krishna, Ganesha, Durga, Vishnu, Shiva, Sai Baba and the Ramayana, is available across all operators.
Lavina Tauro, senior vice president, voice products, UTV Interactive, said stories on Vishnu followed by Ganesha and Krishna are the most popular in Chennai. Divya Kathayein comes in seven languages-Hindi, Tamil, Telugu, Kannada, Malayalam, Oriya and Bengali. Two stories a month costs Rs 30. The company which has started with six stories would add or change stories every fortnight. This way there will be about 12 new stories every month for people to choose from.
more on http://timesofindia.indiatimes.com/city/chennai/With-sound-and-fury-Ram-kills-Ravana-on-your-mobile-phone/articleshow/11801573.cms
UTV Interactive, the digital arm of UTV, has launched 'Divya Kathayein', an audio product with mythological stories on mobile phones. The content, which includes stories on Krishna, Ganesha, Durga, Vishnu, Shiva, Sai Baba and the Ramayana, is available across all operators.
Lavina Tauro, senior vice president, voice products, UTV Interactive, said stories on Vishnu followed by Ganesha and Krishna are the most popular in Chennai. Divya Kathayein comes in seven languages-Hindi, Tamil, Telugu, Kannada, Malayalam, Oriya and Bengali. Two stories a month costs Rs 30. The company which has started with six stories would add or change stories every fortnight. This way there will be about 12 new stories every month for people to choose from.
more on http://timesofindia.indiatimes.com/city/chennai/With-sound-and-fury-Ram-kills-Ravana-on-your-mobile-phone/articleshow/11801573.cms
