MUMBAI: With the process of FM radio Phase III expansion already in motion, private radio broadcasters are busy finalising their strategy for the auctions and analysing the available markets.
Radio City is one such player which is set to invest heavily and has earmarked Rs 400 crore (Rs 4 billion) for this purpose.
Operating 20 stations in metros as well as mini-metros, Radio City plans to expand to 40 stations in Phase III.
“There will be aggressive bidding from our side as we want to increase our footprint in relevant markets. We plan to double our radio stations to 40 and are looking to invest Rs 300–400 crore in the FM Phase III auctions,”
Radio City COO and president Ashit Kukian http://www.televisionpost.com/printradio/radio-city-earmarks-rs-400-crore-for-fm-phase-iii/
Radio City is one such player which is set to invest heavily and has earmarked Rs 400 crore (Rs 4 billion) for this purpose.
Operating 20 stations in metros as well as mini-metros, Radio City plans to expand to 40 stations in Phase III.
“There will be aggressive bidding from our side as we want to increase our footprint in relevant markets. We plan to double our radio stations to 40 and are looking to invest Rs 300–400 crore in the FM Phase III auctions,”
Radio City COO and president Ashit Kukian http://www.televisionpost.com/printradio/radio-city-earmarks-rs-400-crore-for-fm-phase-iii/
