Pakistan tour of India News, Scores & Updates

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Ad rates soar for India-Pakistan series

Sponsors, advertisers are queuing up for the first bilateral series between the arch-rivals after a gap of five years

Sports broadcaster ESPN Star Sports may see advertising revenue rise as ad rates double for the India-Pakistan cricket series beginning 24 December, with sponsors and advertisers queuing up to be part of a contest between the arch-rivals playing each other in a bilateral series after a gap of five years.

The neighbours have fought four wars with each other, the last in 1999, and last played a bilateral series in 2007. The 2009 series was called off after the terrorist attacks in Mumbai the previous year.

The series, comprising three One-Day Internationals (ODIs) and two Twenty20 matches, is expected to fetch the broadcaster more than Rs.100 crore, according to at least four media-buying executives. ESPN Star Sports declined comment for the story.

Advertising spots are being sold for nearly Rs.7-7.5 lakh for a 10-second one for the ODIs and Rs.9 lakh for the Twenty20 matches. In the ongoing India-England series, spots were sold for around Rs.3.5 lakh per 10 seconds for the ODIs and Rs.4.25-4.5 lakh for the Twenty20 matches.


Read More: Ad rates soar for India-Pakistan series - Livemint
 
Ahmedabad Twenty20 postponed by a day

The second Twenty20 international between India and Pakistan, originally scheduled for December 27 this year in Ahmedabad, has been postponed by a day, the BCCI has confirmed. The game will be played on Friday, December 28, at the Sardar Patel Gujarat Stadium.

According to reports, the PCB requested the BCCI to reschedule the game, as December 27 is the death anniversary of Pakistan's former Prime Minister Benazir Bhutto, who was assassinated in 2007.

The rest of the itinerary remains unchanged. India and Pakistan play two Twenty20s and three ODIs between December 25 and January 6.

Pakistan in India 2012-13 : Ahmedabad Twenty20 postponed by a day | Cricket News | India v Pakistan | ESPN Cricinfo
 
Pakistan team will be landing in Delhi in another 1 hour time. They will be leaving to Bengaluru from Delhi tonight. :sp:sp:sp
 
1st on net: Team India for T20Is vs Pak: Dhoni, Gambhir, Rahane, Yuvi, Rohit, Raina, Kohli, Jadeja, Ashwin, Dhinda, Ishant, Bhuvneshwar Kumar, Awana, Chawla, Rayudu
 
Team India for ODIs vs Pak: Dhoni, Sehwag, Gambhir, Kohli, Yuvi, Rohit, Raina, Jadeja, Ashwin, Ishant, Rahane, Bhuvneshwar Kumar, Mishra, Dinda, Shami Ahmed
 
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