NEW DELHI: OnePlus, the China-
headquartered startup behind the much-talked about 'flagship-killer' One smartphone,wants to sell its 64GB variant at under Rs 25,000 in India in the coming months.
OnePlus One sports top-of-the-line hardware specifications, including a 2.5GHz Qualcomm
Snapdragon 801 processor, 3GB RAM, a 5.5-inch 1080P display, 13MP camera with F2.0 aperture and Sony image sensor, 5MP front
camera, 3100mAh battery, 4G-support and NFC. The 64GB version of the phone sells at
$350 in the US.
The company is able to achieve this pricing by cutting distribution and marketing costs.
Currently, it earns little or no money from the hardware, but aims to change that as the
volumes grow.Speaking to TOI Tech, Carl Pei, director,OnePlus global, said the company decided to
explore the Indian market after seeing a high degree of interest from customers in India which was not among its launch markets.
"The interest not only reflects in terms of traffic to the OnePlus website, but also in the billing addresses of people buying the phone from us. Indian customers use trans-shipment services to get their hands on the phone, but the billing address is in India," he
said.
The company wants to replicate its global sales model in India and price the 64GB version of the phone under Rs 25,000. It is also considering to launch the 16GB version of the phone in India with a cheaper price tag
http://m.timesofindia.com/tech/tech-news/OnePlus-wants-to-price-the-64GB-One-under-Rs-25000-in-India/articleshow/41405064.cms
headquartered startup behind the much-talked about 'flagship-killer' One smartphone,wants to sell its 64GB variant at under Rs 25,000 in India in the coming months.
OnePlus One sports top-of-the-line hardware specifications, including a 2.5GHz Qualcomm
Snapdragon 801 processor, 3GB RAM, a 5.5-inch 1080P display, 13MP camera with F2.0 aperture and Sony image sensor, 5MP front
camera, 3100mAh battery, 4G-support and NFC. The 64GB version of the phone sells at
$350 in the US.
The company is able to achieve this pricing by cutting distribution and marketing costs.
Currently, it earns little or no money from the hardware, but aims to change that as the
volumes grow.Speaking to TOI Tech, Carl Pei, director,OnePlus global, said the company decided to
explore the Indian market after seeing a high degree of interest from customers in India which was not among its launch markets.
"The interest not only reflects in terms of traffic to the OnePlus website, but also in the billing addresses of people buying the phone from us. Indian customers use trans-shipment services to get their hands on the phone, but the billing address is in India," he
said.
The company wants to replicate its global sales model in India and price the 64GB version of the phone under Rs 25,000. It is also considering to launch the 16GB version of the phone in India with a cheaper price tag
http://m.timesofindia.com/tech/tech-news/OnePlus-wants-to-price-the-64GB-One-under-Rs-25000-in-India/articleshow/41405064.cms
