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Article ‘Not enough people’ says Hike CEO on Hike Sticker Chat shutdown

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Hike Private Limited CEO Kavin Bharti Mittal yesterday in response to a Hike user on Twitter said “Not enough people” as the reason behind the companies decision to shutter down its Hike Sticker Chat from 14th January...

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Siva

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Hike was in peak between 2014 and 2017. The downfall started when they brought in multiple integrations.

Yes. Hike was far better than whatsapp. The UI was very good. It was all good before they start integrating all those services.
Initially, Kavin's concentration was on messaging experience, especially targeted towards youth with stickers and stuff. It was excellent/refreshing then. Those integrations started from his thoughts of monetizing the app in some way. He then started using the loyal user base of Hike messenger as lab rats for his testing of multiple apps that he was trying to get money out of! Vibe by Hike and Rush by Hike are such products. The amount of notifications we are getting inside Hike now, to join Vibe explains the motives clearly!
 
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