They're investing well on content but the content is not that popular though they've popular actors,good story.
They need to learn something from prime
Instead I suggest them to merge with Amazon prime video. Whatever Zee is earning right now from ZEE5 It would be more or less the same even after merging with prime video.
Rent out content to Prime but not merge with Prime. Quality of Prime Original will degrade.
Instead I feel Zee5 Originals will improve bro. Zee5 is investing money on originals but they're going more on quantity rather than quality. Here amazon will prefer to produce more quality content.
