Netflix is angling to win over a new bloc of value-conscious consumers — and help turn around its declining subscriber numbers — with a new ad-supported streaming package set to debut in early 2023.
The company, in announcing Q2 earnings, said it’s targeting the launch of the ad-supported plan “around the early part of 2023.”
“We’ll likely start in a handful of markets where advertising spend is significant,” Netflix said in its Q2 letter to shareholders. “Like most of our new initiatives, our intention is to roll it out, listen and learn, and iterate quickly to improve the offering. So, our advertising business in a few years will likely look quite different than what it looks like on day one.”
Netflix is targeting value-conscious consumers with a new streaming tier with ads set to debut in early 2023.
variety.com