We’re thrilled to be named Netflix’s technology and sales partner to help power their first ad-supported subscription offering.
Netflix names Microsoft as partner for new consumer subscription plan - The Official Microsoft Blog
At launch, consumers will have more options to access Netflix’s award-winning content.blogs.microsoft.com
it’s targeting the launch of the ad-supported plan “around the early part of 2023.”Netflix is angling to win over a new bloc of value-conscious consumers — and help turn around its declining subscriber numbers — with a new ad-supported streaming package set to debut in early 2023.
The company, in announcing Q2 earnings, said it’s targeting the launch of the ad-supported plan “around the early part of 2023.”
“We’ll likely start in a handful of markets where advertising spend is significant,” Netflix said in its Q2 letter to shareholders. “Like most of our new initiatives, our intention is to roll it out, listen and learn, and iterate quickly to improve the offering. So, our advertising business in a few years will likely look quite different than what it looks like on day one.”
Netflix Aims to Launch Cheaper, Ad-Supported Plan in Early 2023
Netflix is targeting value-conscious consumers with a new streaming tier with ads set to debut in early 2023.variety.com
Yeah, it totally ruins the flow.Hopefully it will be not as badly placed as that of MX Player where Ads start playing at any random point.
They won't do that they place ads mostly at starting and ending of the duration.. If they place ads in between they will get more hatred... In U.S...Yeah, it totally ruins the flow.
Same is the case with SonyLiv as well. While watching The Kapil Sharma Show, Ads starts playing in the middle of a joke.
Hotstar is somewhat decent. Still not perfect though.
Simply, it's in initiative stage for them and they are partnering with Microsoft for the same.. they won't have the datapoints on what to do compared to Disney who are gonna launch ad tier as well just because Disney invested huge sums doing adtech and have an idea what to do because of their experience with Hulu as well.They won't do that they place ads mostly at starting and ending of the duration.. If they place ads in between they will get more hatred... In U.S...
We get it, advertisements are annoying!
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