NBC Sports Group and The R&A have inked a long-term media partnership in the United States beginning with The Open from Royal Birkdale in 2017 and spanning 12 years.
NBC Sports Group chairman Mark Lazarus said, “The R&A is synonymous with the traditions and history of golf, and The Open is golf’s original championship. NBC Sports is proud to present The Open Championship, and to work with The R&A on their initiatives to grow the game around the globe. This partnership will allow NBC Sports, Golf Channel and NBC Universo to serve the legions of sports fans in the U.S. with complete coverage that reflects the prestige of The R&A’s championships.”
The R&A CEO Peter Dawson added, “We are delighted to announce that from 2017, The Open will be broadcast by NBC Sports Group. They have unparalleled experience in golf and have demonstrated a genuine desire to showcase and promote The Open and The R&A’s elite championships through their extensive range of channels and digital platforms. The United States is home to millions of fans of The Open and we know that through NBC Sports Group, they will enjoy world-class coverage of the Championship.”
The new partnership agreement includes coverage across all media of The Open, The Senior Open Championship, and The Amateur Championship, as well as the RICOH Women’s British Open, in partnership with the Ladies’ Golf Union. The agreement also includes coverage of the Walker Cup and Curtis Cup, in years when these international amateur team events are hosted by The R&A and Ladies’ Golf Union.
“As these events’ new home in the U.S., NBC Sports Group’s coverage of the RICOH Women’s British Open and Curtis Cup will further raise the profile of these world-class events. Adding broadcast coverage of the Women’s British Open will contribute to the momentum that the LPGA Tour and Golf Channel have generated in the United States, as the women’s game continues to grow stronger,” said Lazarus.
http://www.indiantelevision.com/television/tv-channels/sports/nbc-sports-group-inks-12-year-golf-partnership-with-the-ra-150610
NBC Sports Group chairman Mark Lazarus said, “The R&A is synonymous with the traditions and history of golf, and The Open is golf’s original championship. NBC Sports is proud to present The Open Championship, and to work with The R&A on their initiatives to grow the game around the globe. This partnership will allow NBC Sports, Golf Channel and NBC Universo to serve the legions of sports fans in the U.S. with complete coverage that reflects the prestige of The R&A’s championships.”
The R&A CEO Peter Dawson added, “We are delighted to announce that from 2017, The Open will be broadcast by NBC Sports Group. They have unparalleled experience in golf and have demonstrated a genuine desire to showcase and promote The Open and The R&A’s elite championships through their extensive range of channels and digital platforms. The United States is home to millions of fans of The Open and we know that through NBC Sports Group, they will enjoy world-class coverage of the Championship.”
The new partnership agreement includes coverage across all media of The Open, The Senior Open Championship, and The Amateur Championship, as well as the RICOH Women’s British Open, in partnership with the Ladies’ Golf Union. The agreement also includes coverage of the Walker Cup and Curtis Cup, in years when these international amateur team events are hosted by The R&A and Ladies’ Golf Union.
“As these events’ new home in the U.S., NBC Sports Group’s coverage of the RICOH Women’s British Open and Curtis Cup will further raise the profile of these world-class events. Adding broadcast coverage of the Women’s British Open will contribute to the momentum that the LPGA Tour and Golf Channel have generated in the United States, as the women’s game continues to grow stronger,” said Lazarus.
http://www.indiantelevision.com/television/tv-channels/sports/nbc-sports-group-inks-12-year-golf-partnership-with-the-ra-150610
