somnath chakraborty
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OfficialCricket has been played once before at an Olympics, in Paris in 1900, when England and France played a single match for the gold medal. But in Los Angeles there will be a T20 men’s and women’s tournament that will open up a potentially lucrative commercial market in the Asian subcontinent.
The current Olympic broadcast rights in India are sold for individual Games and reported to be worth just £15.6m ($20m) for Paris 2024. But industry experts have told the Guardian that, depending on the format and the number of guaranteed matches for India, this figure could rise to £150m if cricket was included in Los Angeles.
Squash also set to debut in Olympic