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Lenovo India Launches First PC Store In Pune


5 Aug 2011
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Lenovo has introduced its first PC store for SMEs in India. Opened in Pune, the store aims to address the needs of the SME customer by making the Think brand accessible.

Rajiv Rao, Director, SMB, Lenovo India, said, “We are continually evolving our business and innovating products to better meet the needs of the SME community. With this store, Lenovo is making the Think range easily accessible to the retail buyer.”

Lenovo has been aggressively steering into the SME space and the current market share of 6.8 percent (FYQ4 2011) is a testimony to the success of its protect and attack strategy. To penetrate the length and breadth of the country’s diverse SME market, Lenovo has appointed close to 500 retailers, which includes over 300 retailers and close to 200 resellers and VARs.

The store, spread across 450 sq ft, will stock an entire range of SME focused Think products like notebooks, desktops, tablets and all-in-ones.

Source : crn
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