Discussion Jio Cinema - The New Sports Destination for Viacom18 all Sports Contents

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Clearly Jio Cinema has won IPL war.

SCORE further explains that more viewers stream IPL on Smart TVs than watching over cable or DTH. With 62% viewers on connected TV and 38% viewers on cable/DTH, the report further establishes declining IPL viewership on TV.

Quote from: 73% Viewers Watching IPL 2023 on JioCinema, According to Synchronize India and Unomer Report

Where do people watch IPL(as per ads viewership)

Tv/streaming - 52%
Streaming only - 30%
Tv only - 18%

The Indian Premier League (IPL) 2023 has been witnessing a sharp drop in the number of advertisers on television. According to the recent BARC data, the number of advertisers on TV has fallen by 50% in the first 19 matches of this season. The data shows that this year IPL has only attracted 35 advertisers on TV, while this number was 72 in the last season.

Quote from: Number of advertisers on TV during IPL 2023 shrink by 50% in first 19 matches: BARC
 
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Clearly Jio Cinema has won IPL war.

Where do people watch IPL(as per ads viewership)

Tv/streaming - 52%
Streaming only - 30%
Tv only - 18%
Leave that Ads, What about Subscription Revenue and share of Jio cinema and Star ?
 
Leave that Ads, What about Subscription Revenue and share of Jio cinema and Star ?
Ad revenue is always more than subscription revenue. They have clearly said sports wouldn't be behind paywall. They know how to monetize. They have seen how subscription based streamer barely had any money left to retain the rights.
 
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