Then there will be no difference in Star Sports 1/1 HD & Star Sports Select 1/1 HD regarding telecastibg IPL as the both channels is only going to provide the same english commentary without the option of selecting the desired regional language commentary in Star Sports Select 1.
Star India sells over 80% of IPL ad inventory so far
With about 15 days to go for the 11th edition of the Indian Premier League (IPL), Star India — the official broadcaster of the T20 tourney — is understood to have sold more than 80% of its advertising inventory. The broadcaster which initially had set a target of Rs 1,500 crore of advertising revenue, expects to close the tournament with a substantial increase. “It is true that targets have been revised upwards. We have signed 60 brands so far and expect more brands to join the bandwagon as the tournament begins. We have already sold more inventory as on date compared to the total inventory sold across TV and digital last season,” Sanjay Gupta, MD, Star India, said. He added that there is a very high demand for IPL’s ad inventory. “The fact that this year advertisers can buy ad slots on TV and digital together has made the property even more meaningful to them”.