Please respect FT.com's ts&cs and copyright policy which allow you to: share links; copy content for personal use; & redistribute limited extracts. Email [email protected] to buy additional rights or use this link to reference the article - http://www.ft.com/cms/s/2/3fe831b6-8b0f-11e0-b2f1-00144feab49a.html#ixzz1Nuwe5Pdj
Intel is to unveil its vision for a new class of mobile computers that it hopes could take over from netbooks as the growth engine for the core PC market and protect it against the threat from tablets.
Sean Maloney, the new chairman of Intel China, is due to launch the Intel-powered Ultrabook category in a speech at the Computex trade show in Taiwan on Tuesday.Please respect FT.com's ts&cs and copyright policy which allow you to: share links; copy content for personal use; & redistribute limited extracts. Email [email protected] to buy additional rights or use this link to reference the article - http://www.ft.com/cms/s/2/3fe831b6-8b0f-11e0-b2f1-00144feab49a.html#ixzz1NuwfpgpP
He will be joined on stage by Jonney Shih, chairman of Asus, the Taiwanese computer maker that virtually invented the netbook category with its successful Eee PC, introduced in 2007. Mr Shih will show off the Asus UX21, the first of the new Ultrabooks.
It is an aluminium sliver of a laptop weighing about two pounds, with a high-resolution 11.6-inch screen and a solid-state drive that will enable long battery life and an almost instant-on capability.
It bears a strong resemblance to Apple’s latest MacBook Air, which Steve Jobs, Apple chief executive, described at its unveiling last October as drawing on the best features of a tablet to become the future of notebooks.
Intel and its partners are clearly following Apple’s lead. Intel said: “[Ultrabooks] will marry the performance and capabilities of today’s laptops with tablet-like features and deliver a highly responsive and secure experience, in a thin, light and elegant design”.
Intel’s Atom processors have dominated the netbook category, but the appeal of these low-priced small laptops has faded next to tablets such as Apple’s iPad.
Intel is beefing up Ultrabooks with its more powerful second-generation Core processors, which are also frugal in battery usage.
Navin Shenoy, Asia Pacific general manager for Intel, said this type of ultra-thin laptop comprised only about 5 per cent of the consumer notebook PC market, but by the end of 2012 Intel expected it to account for 40 per cent.
ft
Intel is to unveil its vision for a new class of mobile computers that it hopes could take over from netbooks as the growth engine for the core PC market and protect it against the threat from tablets.
Sean Maloney, the new chairman of Intel China, is due to launch the Intel-powered Ultrabook category in a speech at the Computex trade show in Taiwan on Tuesday.Please respect FT.com's ts&cs and copyright policy which allow you to: share links; copy content for personal use; & redistribute limited extracts. Email [email protected] to buy additional rights or use this link to reference the article - http://www.ft.com/cms/s/2/3fe831b6-8b0f-11e0-b2f1-00144feab49a.html#ixzz1NuwfpgpP
He will be joined on stage by Jonney Shih, chairman of Asus, the Taiwanese computer maker that virtually invented the netbook category with its successful Eee PC, introduced in 2007. Mr Shih will show off the Asus UX21, the first of the new Ultrabooks.
It is an aluminium sliver of a laptop weighing about two pounds, with a high-resolution 11.6-inch screen and a solid-state drive that will enable long battery life and an almost instant-on capability.
It bears a strong resemblance to Apple’s latest MacBook Air, which Steve Jobs, Apple chief executive, described at its unveiling last October as drawing on the best features of a tablet to become the future of notebooks.
Intel and its partners are clearly following Apple’s lead. Intel said: “[Ultrabooks] will marry the performance and capabilities of today’s laptops with tablet-like features and deliver a highly responsive and secure experience, in a thin, light and elegant design”.
Intel’s Atom processors have dominated the netbook category, but the appeal of these low-priced small laptops has faded next to tablets such as Apple’s iPad.
Intel is beefing up Ultrabooks with its more powerful second-generation Core processors, which are also frugal in battery usage.
Navin Shenoy, Asia Pacific general manager for Intel, said this type of ultra-thin laptop comprised only about 5 per cent of the consumer notebook PC market, but by the end of 2012 Intel expected it to account for 40 per cent.
ft
