Instagram Reels - A TikTok alternative platform

[Bapun]

https://twitter.com/x/status/1291491462987751424

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https://twitter.com/x/status/1291551035924742144

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[iDJ]

https://twitter.com/x/status/1291491462987751424

Source

https://twitter.com/x/status/1291551035924742144

Source

Does this confirm that Facebook will end up getting TikTok?

And that's how we (facebook) bought Instagram.

Source

 

[Bapun]

Instagram is today rolling out a few changes to its TikTok competitor, Reels.

Instagram isn’t giving them the full one minute. Instead, it’s adding the ability to create a Reel up to 30 seconds long. This could force users to create original content for Reels, instead of repurposing their longer TikTok videos on Instagram.

The company says it will also now allow users to extend the timer up to 10 seconds and will allow users to trim and delete clips to make editing simpler.

Instagram says the option to create 30-second Reels is rolling out today, while the new trimming and editing features are live now. The Timer extension will also roll out in the next few days.

Instagram’s TikTok clone Reels updates to allow longer videos, easier edits – TechCrunch

 

[Bapun]

Instagram has largely replaced TikTok in India, and erased working-class creators

“TikTok was a canteen; Instagram is a café. But the canteen has better food, and the café serves costly coffee that not everyone drinks.”

restofworld.org

 

[Bapun]

Advertisers Are Struggling with Instagram’s TikTok Clone, Reels

Instagram owner Meta is trying to ease advertisers into the new format — including by asking them to test their ideas on TikTok

www.bloomberg.com