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Instagram now supports GIFs in StoriesAfter months of rumors and limited rollouts, Instagram is officially adding GIF support to its Stories feature. Starting today, you can now plaster dancing cats and flying cheeseburgers over your photos and videos. The options are endless with hundreds of thousands of moving stickers to choose from thanks to GIPHY integration. Instagram is also announcing an upcoming feature that will let users upload photos and videos of any size to Stories, so you’ll no longer be forced to awkwardly crop them in that 9:16 (portrait) format.
Today, we're introducing Carousel Ads for Instagram Stories, allowing advertisers to have up to three pieces of media per Stories ad, before it was just one.
Carousel Ads for Instagram Stories behave the same way as other Stories content, meaning you can tap through, swipe back and forth or pause the content whenever you'd like.
Instagram purposefully lacks a “re-gram” button to promote original sharing, but it’s easing up on that philosophy when it comes to Stories. Instagram now confirms to TechCrunch that it’s testing an option that lets you share public feed posts from other users to your Story. This could let you add commentary and overlaid stickers to a meme, celebrity post, or even a friend’s photo. For users whose lives aren’t so interesting, re-sharing could give them something to post.
Instagram wants to be your phone, not just your camera. And it wants to be better at it than Snapchat. Files buried in Instagram and the Instagram Direct standalone app’s Android Application Packages (APKs) are files and icons for “Call” and “Video Call”. APKs often show files for unreleased features that are lying dormant in an app waiting to be surfaced when the company is ready to launch them. So it appears Instagram is preparing to launch audio and video calling within its Direct messaging system.
Today we’re introducing changes to give you more control over your feed and ensure the posts you see are timely.
We’ve heard it can feel unexpected when your feed refreshes and automatically bumps you to the top. So today we’re testing a “New Posts” button that lets you choose when you want to refresh, rather than it happening automatically. Tap the button and you’ll be taken to new posts at the top of feed — don’t tap, and you’ll stay where you are. We hope this makes browsing Instagram much more enjoyable.
Based on your feedback, we’re also making changes to ensure that newer posts are more likely to appear first in feed. With these changes, your feed will feel more fresh, and you won’t miss the moments you care about. So if your best friend shares a selfie from her vacation in Australia, it will be waiting for you when you wake up.
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