Idea launches 'Gold Standard' 3G services


25 Mar 2011
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MUMBAI: Idea Cellular today announced the launch of its 'Gold Standard' 3G services.

The company announced the launch of 3G services on its network in Madhya Pradesh and Chhattisgarh, Gujarat and Himachal Pradesh.

To anchor the occasion, Idea unveiled a new 3G logo. The new branding will be implemented throughout India, across all customer touch points.

Idea has set up 'Experience Kiosks' to provide a flavour of the services that customers can opt for. These will be available to all users at select 'My Idea' stores.

Idea Cellular deputy MD Himanshu Kapania said, "3G services will mark the beginning of the next phase of India's telecom growth story and bring the sector on par with the most advanced telecom markets in the world. Beginning today, Idea subscribers will be the first in India to experience the Gold Standard in 3G services."

Currently, 10 per cent of Idea's over 86 million subscribers are said to be using 3G enabled handsets. It is expected that these users will be the early adopters of 3G services.

Idea's 3G services will be available in 200 towns by mid April 2011, progressively growing at the rate of 10 towns per day to cover 750 towns by mid 2011, and 4,000 towns by the end of FY12.

Idea has traditionally focused on growth from semi-urban heartlands of India and will continue to drive its 3G services from these industrial, agricultural and educational regions.

Idea Cellular director operations Ambrish Jain said, "Beginning with MP, Chhattisgarh, Gujarat and HP, Idea's 3G services will expand in a progressive manner to provide expansive coverage across 4,000 towns by year end. Idea will target areas of industrial and commercial activity, centres of learning, and high potential rural hinterlands where broadband is yet to make a breakthrough. Idea has set up the most extensive customer service network to educate customers on 3G and support their requirements, across the country."

Idea's 3G services will enable users to avail Video Conferencing, IdeaMall Application Store, Mobile TV, Video on Demand, and high-speed Internet Browsing. IdeaMall is Idea's Application Store which offers an entire catalogue of games and applications on Web and mobile platforms.

The 3G services will offer the ability to download songs, watch streaming videos on YouTube, streaming audio, do photo updates on Facebook, mail and other online media, movie downloads, watching mobile TV, e-mailing with attachments, blog postings, viewing photos, and Flash & HD Gaming. '

Idea 3G users will experience speed up to 21 Mbps on 3G handsets, and higher speed on other devices depending on the device capability.

Idea has introduced Time based Billing plan for 3G services enabling users to avail high-end data services without worrying about the volume of usage. To promote usage, Idea has introduced 'sachet' pricing, offering attractive trial packages with per day billing.

Idea won 3G Spectrum in 11 circles - MP & Chattisgarh, HP, Maharashtra and Goa, Gujarat, Kerala, Haryana, UP East, UP West, AP, J&K and Punjab - which contribute over 80 per cent of the company's revenues. Idea has planned a progressive roll out of 3G services in these locations.

Further, Idea is finalising long-term arrangements with select operators for service areas where it was not awarded 3G spectrum.
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