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Idea Cellular launches 4G services in UP West


21 Jun 2013
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Number three telecom operator Idea Cellular on Monday launched its 4G services in UP West taking the telco's 4G presence to 13 circles now.

The company said that it will further expand to cover 25 more towns in Uttar Pradesh West &
Uttarakhand by March 2017.

"Idea has consistently invested in network expansion to become a pan-India wireless broadband operator. Over the last one year, Idea has more than doubled its mobile broadband network on 4G/3G platform, and now covers over 50% of India’s population," Rajat Mukarji, Chief Corporate Affairs Officer, Idea Cellular said in a statement.

The telco also launched in the circle its gamut of apps including Music Lounge, Movie Club and Game Spark under Digital Idea. Idea’s mobile broadband data services currently cater to nearly 500 million customers. "Idea will also expand its digital offerings into digital communication, digital payments and information and, cloud and storage", Naozer Aibara, Chief Operating Officer – UP West, Idea Cellular said.

The launch of Idea's 4G services in UP West come with complimentary 4G SIM card upgrade and promotional 4GB free data valid for 14 days. For customers upgrading to 4G handsets, Idea will offer 4GB 4G/3G data along with unlimited calling for Rs 348.

Idea Cellular: Idea Cellular launches 4G services in UP West, Telecom News, ET Telecom
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