Fujitsu Gears Up For SMB Push


5 Aug 2011
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Fujitsu India is on an aggressive growth trajectory with an aim to grow 10-fold by 2015. In 2012 the company plans to focus on the SMB segment, and it is scouting for partners in tier-1 and tier-2 cities.

“The SMB segment is growing at 15 percent, and in 2012 our primary focus will be to tap that market. Fujitsu India has witnessed a triple-digit growth in the last 18 months; we have also acquired 350 customers which helps us believe that we would be able to achieve that feat,” said Ramprasad Lakshminarayanan, General Manager, Channel Sales, Fujitsu India.

To achieve this growth the company has plans to invest $10 million in the next three years. Rolf Schwirz, CEO, Fujitsu, has stated that the company aims to become a $250 million company in India by 2015.

The company will invest in strengthening its marketing and post-sales support team by 50 percent in 2012. It will also invest in acquiring SMB-focused partners. “Our regional heads are identifying partners who have an SMB customer-focused approach. We would like to increase our partners from the current 180 to 1,500 by the end of the year,” added Ramprasad.

In terms of expanding product portfolio, Ramprasad said the company has plans to launch new SKUs of servers, storage products, desktops and notebooks aimed at SMBs. It will also launch its Android-based tablets by May.

The company will continue with its mission to manufacture green products. “We are ready with our entire range of products manufactured with German-Japanese engineering technology, with the emphasis on developing green products, power management for servers and TFTs,” added Ramprasad.

Apart from strengthening the call center team, the company also wants to double the number of its authorized service centers from the present 42 to 84.

source : CRN
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