Hotstar crosses 300Mn users just in time for Game of Thrones

[Rajpatil98]

Four years since its inception, Disney-owned Hotstar has crossed 300 million monthly active users (MAUs). That is a 4x growth since 2017-end when the platform had about 75 million MAUs.
It is the country's most accessed video platform, ahead of even YouTube, which has about 265 million MAUs.
Hotstar crosses 300M users just in time for Game of Thrones

 

[Jingalala]

Wow

 

[iDJ]

It's not because of Game of Thrones though. It's because of the IPL.

 

[iSK]

It's not because of Game of Thrones though. It's because of the IPL.

Imagine within 1 day 300 Mn Impossible as you said its IPL Magic .

 

[iDJ]

Imagine within 1 day 300 Mn Impossible as you said its IPL Magic .

IPL is even bigger than YouTube. According to that article Hotstar gets more users than YouTube.

 

[Sarkar]

Yeah YouTube has 280 million in India

 

[Rajpatil98]

This data is for march 2019 & ipl starts in last week of march....so idont think this 300mn mark is just because of ipl & GOT....just imagine in full fledged ipl months april nd may how many million monthly users will be added.....plus world cup is also coming

 

[Ankit Jain]

Guys this is coz flipkart has tied up with hotstar and providing free subscription to all users who shop for RS.1250 or more 5times i.e via flipkart coins. Else there wouldn't have been such a growth so short span.

 

[Sarkar]

Guys this is coz flipkart has tied up with hotstar and providing free subscription to all users who shop for RS.1250 or more 5times i.e via flipkart coins. Else there wouldn't have been such a growth so short span.

Star has huge reach. They don't need Flipkart but to counter Amazon, Flipkart need hotstar

 

[piinku1]

But how many of them had subscription??