Advertisers are lining up to invest in cricket as India is set to host two major tournaments in succession. While Star India will air the ICC T-20 World Cup, Sony Pictures Network India (earlier called Multi Screen Media) will broadcast the annual twenty-twenty extravaganza the Vivo Indian Premier League. Media planners reveal that both the tournaments are attracting substantial advertising money.“Since both the tournaments are taking place in India, advertisers are assured of greater visibility. Given the form India is in, the (T-20) World Cup is sure to gain a lot of eyeballs,” says Basab Dutta Chowdhury, COO, Starcom India.Both the networks are aiming to sell 80-90 per cent of the inventory via sponsorships. Star India has already got close to 11 sponsors on board, including Raymond, Cadbury and Tata Sky. Raymond has allocated close to Rs 35 crore for its T-20 WorldCup campaign, reveal sources.The IPL is seeing the return of some of the sponsors from the last seasonlike Amazon, Vodafone, Ceat and Vimal Pan Masala. New ones on board include Freecharge, Tata Sky, Coca-Cola and Oppo Mobiles. Veteran sponsors such as Havells, Mondelez, Maruti, Marico and Samsung are also in talks with Sony for an IPL berth, it is reliably learnt.
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Read more:http://wap.business-standard.com/article/companies/advertisers-look-to-cash-in-on-icc-t20-world-cup-ipl-116020300510_1.html
