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Rovi Unveils Program to Drive HEVC Rollout

Rovi Unveils Program to Drive HEVC Rollout

Rovi to Introduce New Professional MainConcept Encoders, DivX Device Certification, and Consumer Software to Power Efficient and High Quality Video Experiences Across the Entire Entertainment Ecosystem

LAS VEGAS, (CONSUMER ELECTRONICS SHOW 2013), 1/7/2013 - Rovi Corporation (NASDAQ: ROVI), driving digital entertainment innovation, today unveiled its HEVC Development Program to enable companies participating in the digital video value chain to take advantage of the latest compression technology to reduce storage and bandwidth costs and deliver an optimized viewing experience. The program is planned to include a range of Rovi product updates and launches including new MainConcept® encoding SDKs and an update to DivX® device certification to allow customers such as IC manufacturers, consumer electronics device makers and mobile operators to rapidly introduce products that support the successor to H.264.

Press Releases - Next Generation Media Guide - Rovi
 
Vanguard Video Announces Availability of World’s First Real-Time, Pure Software HEVC

“We were the first to launch a professional level H.264 encoder, and now with V.265, Vanguard Video continues that tradition with the HEVC standard. In addition to our software encoder, we are also hard at work on an HEVC hardware codec for FPGA and ASIC implementations.”
Vanguard Video
 
DTS ANNOUNCES A COMPLETE NEXT GENERATION AUDIO SOLUTION FOR ULTRA H D & HEVC

CALABASAS, Calif. (January 8, 2013) – DTS, Inc. (Nasdaq: DTSI), a leader in high-definition audio solutions and audio enhancement technologies, announces a new approach for audio creation, delivery, and playback for Ultra High-Definition content. A major advancement in immersive audio to compliment the evolutionary steps video is taking with 4K resolution and HEVC. Together, they form the building blocks for the next generation premium content known as Ultra High Definition (UHD).

DTS Announces a Complete Next Generation Audio Solution for Ultra High-Definition Content | DTS

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H.265 Is Coming, And Bringing With It Truly High-Def Video That Won’t Kill The Networ

H.265 is designed to allow for 4K-like streams at about the same file size as today’s 1080p videos. That’s good news for consumers, who could soon be able to watch streaming video that’s indecipherable from traditional TV. And doing so won’t kill the network.
At first, the videos will be decoded in software, according to Dawes. But over time you should expect more devices to ship with hardware-based decoders, which will provide better performance and improved battery life. Check out the video above to learn more, as well as to find out what Dawes and Rovi are looking forward to at CES.
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Orange to deploy HEVC-based VOD on Samsung Smart TVs

Orange will introduce what could be the world’s first HEVC-based service this spring, delivering HD movies to 2013 models of Samsung Smart TVs in France. The innovation coincides with the launch of a new Orange VOD Connected TV service in partnership with Samsung, covering pre-2013 models as well.
The company revealed the partnership with Samsung at CES last week and was demonstrating the VOD service on the Samsung booth. A Full HD movie (1080p, 1920×1080 at 24/25 fps) was being played at 3Mbps thanks to the new video codec, which is due to become a standard imminently.

Orange to deploy HEVC-based VOD on Samsung Smart TVs | Videonet
 
RE: New HEVC video compression wins big over today's standard

NexGen HEVC Video Standard Approved
H.265 codec expected to spur adoption of UHDTV

GENEVA, SWITZERLAND–The International Telecommunications Union, a standard setting body for video codecs, has officially approved HEVC, also known as H.265 or High Efficiency Video Coding. The new standard is the successor to H.264/MPEG-4/AVC and is expected to boost adoption of Ultra High Definition TV, 8K digital cinema and increase the availability of higher-resolution video in mobile devices.

Because it uses only half the bit rate of MPEG-4, ITU says the new codec will considerably ease the burden on global networks where, by some estimates, video accounts for more than half of bandwidth use. Although much of the world is still using the MPEG-2 standard due to legacy equipment, MPEG-4, which has been available for the past decade or so, currently accounts for over 80 percent of all web video.

ITU-T H.264/MPEG-4 AVC is deployed in products and services from companies including Adobe, Apple, BBC, BT, France Telecom, Intel, Microsoft, Motorola, Nokia, Polycom, Samsung, Sony, Tandberg, Toshiba and others to deliver high definition video images over broadcast television, cable TV, a variety of direct-broadcast satellite-based television services, Blu-Ray disc formats, mobile phones, videoconferencing tools, digital storage media, and Internet Protocol television (IPTV). It remains the most deployed global video compression standard.

http://www.tvtechnology.com/news/0086/nexgen-hevc-video-standard-approved/217438

Members of the International Telecommunications Union (ITU) have agreed a new video coding standard building on the H.264/MPEG-4 AVC codec.
According to the ITU, the new standard, known informally as ‘High Efficiency Video Coding’ (HEVC), will considerably ease the burden on global networks where, by some estimates, video accounts for more than half of bandwidth use. The codec will need only half the bit rate of its predecessor, ITU-T H.264 / MPEG-4 Part 10 ‘Advanced Video Coding’ (AVC), which currently accounts for over 80 per cent of all web video. The ITC suggests that HEVC will unleash a new phase of innovation in video production spanning the whole ICT spectrum, from mobile devices through to Ultra-High Definition TV.
ITU agrees HEVC standard | Advanced Television
 
RE: NexGen HEVC Video Standard Approved

New video codec to ease pressure on global networks
Successor to award-winning standard to unleash new innovation
Geneva, 25 January 2013 – A new video coding standard building on the PrimeTime Emmy award winning ITU-T H.264 / MPEG-4 AVC was agreed by ITU members today.
The new codec will considerably ease the burden on global networks where, by some estimates, video accounts for more than half of bandwidth use. The new standard, known informally as ‘High Efficiency Video Coding’ (HEVC) will need only half the bit rate of its predecessor, ITU-T H.264 / MPEG-4 Part 10 ‘Advanced Video Coding’ (AVC), which currently accounts for over 80 per cent of all web video. HEVC will unleash a new phase of innovation in video production spanning the whole ICT spectrum, from mobile devices through to Ultra-High Definition TV.
ITU-T’s Study Group 16 has agreed first-stage approval (consent) of the much-anticipated standard known formally as Recommendation ITU-T H.265 or ISO/IEC 23008-2. It is the product of collaboration between the ITU Video Coding Experts Group (VCEG) and the ISO/IEC Moving Picture Experts Group (MPEG).
Dr Hamadoun I. Touré, Secretary-General, ITU: “ITU-T H.264 underpinned rapid progression and expansion of the video ecosystem, with many adopting it to replace their own proprietary compression codecs. The industry continues to look to ITU and its partners as the global benchmark for video compression, and I have no doubt that this new standard will be as effective as its predecessor in enabling the next wave of innovation in this fast-paced industry.”
ITU-T H.264 / MPEG-4 AVC is deployed in products and services from companies including Adobe, Apple, BBC, BT, France Telecom, Intel, Microsoft, Motorola, Nokia, Polycom, Samsung, Sony, Tandberg, Toshiba and others to deliver high definition video images over broadcast television, cable TV, a variety of direct-broadcast satellite-based television services, Blu-Ray disc formats, mobile phones, videoconferencing tools, digital storage media, and Internet Protocol television (IPTV). It remains the most deployed global video compression standard.
ITU-T H.265 / ISO/IEC 23008-2 HEVC will provide a flexible, reliable and robust solution, future-proofed to support the next decade of video. The new standard is designed to take account of advancing screen resolutions and is expected to be phased in as high-end products and services outgrow the limits of current network and display technology.
Companies including ATEME, Broadcom, Cyberlink, Ericsson, Fraunhofer HHI, Mitsubishi and NHK have already showcased implementations of HEVC. The new standard includes a ‘Main’ profile that supports 8-bit 4:2:0 video, a ‘Main 10’ profile with 10-bit support, and a ‘Main Still Picture’ profile for still image coding that employs the same coding tools as a video ‘intra’ picture.
The ITU/ISO/IEC Joint Collaborative Team on Video Coding (JCT-VC) (formerly JVT) will continue work on a range of extensions to HEVC, including support for 12-bit video as well as 4:2:2 and 4:4:4 chroma formats. Another important element of this work will be the progression of HEVC towards scalable video coding. The three bodies will also work within the Joint Collaborative Team on 3D-Video (JCT-3V) on the extension of HEVC towards stereoscopic and 3D video coding.

http://www.itu.int/net/pressoffice/press_releases/2013/01.aspx#.UQOZPx2c_Si
 
RE: NexGen HEVC Video Standard Approved

Elemental Drives Next-Generation Technology Migration with Support for Newly Approved HEVC/H.265 Codec

Powerful software makes encoding with multiple codecs, increased multiscreen monetization and high-resolution Ultra HD 4K encoding possible in a single solution

Portland, Ore. – January 30, 2012 – Elemental Technologies, the leading supplier of video solutions for multiscreen content delivery, today announced support for the next-generation HEVC (high-efficiency video coding) H.265 codec. With a flexible software-based architecture, video processing solutions from Elemental offer support for the new codec via a seamless software upgrade. The bandwidth efficiency associated with the adoption of HEVC promises to greatly expand delivery of high-quality, high-resolution video over bandwidth-constrained networks.

International Telecommunications Union (ITU) members gave the new standard first-stage consent late last week. HEVC/H.265 is the product of collaboration between the ITU Video Coding Experts Group (VCEG) and the ISO/IEC Moving Picture Experts Group (MPEG). H.265-capable consumer devices are proliferating, with estimates from the Multimedia Research Group that one billion such software-enabled units shipped in 2012. The Cisco Visual Networking Index forecasts that Internet-based video consumption will grow twelvefold each year through 2016, at which point 1.2 million minutes of video content will cross the network every second. As massive amounts of video data distributed over the Internet consumes more network capacity, HEVC/H.265 offers bandwidth efficiency gains between 30 to 50 percent as compared to the MPEG-4 AVC/H.264 standard.

Elemental Drives Next-Generation Technology Migration with Support for Newly Approved HEVC/H.265 Codec | Elemental Technologies
 
DOCOMO to License HEVC Decoding Software

TOKYO, JAPAN, February 4, 2013 --- NTT DOCOMO, INC., Japan’s leading mobile operator and provider of integrated services centered on mobility, announced today that it will license a software for decoding HEVC, the new international standard for video coding, in March. DOCOMO’s HEVC decoding software is the world’s first of its kind for Full HD playback on smartphones.

HEVC was jointly finalized by the ISO/IEC Moving Picture Experts Group (MPEG) as ISO/IEC 23008-2 and the ITU-T Video Coding Experts Group (VCEG) as H.265 on January 25. It is the next-generation standard succeeding H.264/MPEG-4 AVC, the current format used widely in audio and visual equipment and mobile devices. Compared with MPEG-4 AVC, compressed video can be downloaded twice as fast, or higher-quality video can be streamed at conventional speeds. DOCOMO’s HEVC decoding software allows smooth playback of Full HD on smartphones without delays or interruptions. Furthermore, for playback on personal computers the software enables real-time decoding of 4K UHDTV, which offer four times the resolution of Full HD.
DOCOMO to License HEVC Decoding Software | Press Center | NTT DOCOMO Global
 
RE: NexGen HEVC Video Standard Approved

White paper regarding HEVC
(Please download from the link-PDF 13 pages)

CONTENTS AVAILABLE IN THE DOCUMENT
Introduction................................................................................................................................................... 3
Video Compression Basics ........................................................................................................................... 3
Figure 1: Scope of Video Compression Standardization .......................................................................... 3
Figure 2: Exploit Commonality and Reduce Data By Identifying The Differences Between frames ......... 4
Figure 3: Block-Based Motion Compensation ........................................................................................... 5
Figure 4: A Typical Sequence with I-, B- and P-Frames ........................................................................... 5
Development of HEVC ................................................................................................................................. 6
Figure 5: Expected Compression Bit Rates at Time of Standardization ................................................... 6
Application Impact ........................................................................................................................................ 7
How HEVC is Different ................................................................................................................................. 7
Figure 6: Possible Ways To Encode Each Macroblock ............................................................................ 7
Figure 7: H.264 vs. HEVC Intra Prediction Modes .................................................................................... 8
Figure 8: H.264 Intra Prediction Modes in Practice for 4 x 4 Blocks ......................................................... 8
Figure 9: An Example of a 16 x 16 H.264 Macroblock vs. M x M HEVC Partitions .................................. 9
Figure 10: H.264 Macroblock Partitions for Inter Prediction ...................................................................... 9
Figure 11: HEVC Quadtree Coding Structure for Inter Prediction ............................................................ 9
HEVC and Parallel Processing ................................................................................................................... 10
Elemental and the Fit With HEVC ............................................................................................................... 10
Conclusion.................................................................................................................................................. 11
Appendix .................................................................................................................................................... 12
Figure 12 Table: MPEG-2 vs. H.264 vs. HEVC....................................................................................... 12
References ................................................................................................................................................. 13

http://marketing.elementaltechnologies.com/acton/attachment/1558/f-0051/0/-/-/-/-/file.pdf?utm_medium=email&utm_source=Act-On+Software&utm_content=email&utm_campaign=Thank%20you%20for%20your%20interest%20in%20Elemental&utm_term=HEVC%20Demystified&cm_mmc=Act-On%20Software-_-email-_-Thank%20you%20for%20your%20interest%20in%20Elemental-_-HEVC%20Demystified

Thank you for downloading this white paper from Elemental
 
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