Prashant Shridhar
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- Thread starter dino29
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Prashant Shridhar
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Date extended again till 15th January 2019...
iSK
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75% of the revenue earned by DD for this feed goes to the original rights holder only. There are people who won't watch just because Star sports costs Rs.50, so it would benefit them. (But now, if new TRAI rules are implemented properly, most can get Star sports at a cheaper price)
Nikhil Shirvankar
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I Spoke about viewership, about the revenue that DD Earns. even a rupee earned by them is undeserving because they don't even need to pay even a rupee to get these broadcasts.
The current arrangement Permits DD to carry these signals on DD Terrestrial and DD Freedish, that's acceptable, but on Pay TV, where the original rights holder's channels are available, it should be consumer choice whether to go for the channels or not, What DD is seeking is diversion of viewership, it's like someone else would buy the rights and DD want's to enjoy freebies, that to without giving any due credit to the original rights holder.
shreyaskini
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Do you have any details whether after implementation of the new TRAI rule the ones subscribed to BST will get DD Sports during live telecast or sporting events? What if one doesn't want to subscribe to Star or Ten.
Nikhil Shirvankar
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With the new TRAI Rule coming in, as it is 25 DD Channels are mandatory, irrespective of the Tariff regime, as per the Honorable Supreme Court verdict, Prasar bharati cannot share their feed of Sporting events of national importance with Pay TV operators, So irrespective our subscription to Star, Sony or any other rights holder, DD Sports is supposed to be blacked out during the telecast of these events.
I agree with you partially. Yes, here private broadcaster is paying millions or billions to acquire rights of sports events and should have sole discretion how to telecast or monetize it but as we have seen due to these channels being priced abnormally high most common citizens find it extremely difficult to subscribe them thus pretty much not contributing to the desired motive.
Ofcourse those viewing television on terrestrial or Free Dish medium do not have access to private sports channels + can't afford private operators & DD helps them not miss these events but similarly those making a shift to private operators for watching basic entertainment needs shouldn't be punished unnecessarily.
Right now too private broadcaster is getting 75% of total revenue generated by DD during airing of such events alongwith earning thru their own feed hence they r surely not suffering any loss. There r 2 reasons for this, those who like better presentation or quality coverage and have some money to spare they will surely opt for private broadcaster. Ad Rates or Subscription r always charged at premium rates by them. DD Free Dish will get chunk of viewers from rural or small towns and these numbers will be no doubt quite huge but would not attract high ad slot rates, even if we suppose affluent audience tunes to DD then it will reflect in ratings and ad rates will be jacked up accordingly thus benefitting both. In all these situations private broadcaster is bound to gain , infact its DD which is at receiving end as they reserve timing blocks for these while hardly get ad revenue. Many DD officials raised this issue in past too.
Lastly as said by respected member to reduce traffic diverting to DD blocking the channel is not the solution as by that you are being unjust to major % of population by making them indirectly realise that if u don't have money then u r undeserving of watching country competing at international events. Right way to move forward is to price channels correctly, also not pay absurd amounts to get rights. We r not living in Europe or America where spending power is high thus broadcasters need to be cautious of how much they r investing and possibility of returns. Sorry to say but BCCI international or IPL rights amount r not in tune with market reality and need immediate correction to facilitate healthy growth and fairness.
