Facebook has introduced new features to make it easier for businesses to manage communication with customers using their Facebook Page. It is estimated that over 50 million businesses are now using Facebook Pages to connect with their customers all over the world. People are also communicating with Pages more than ever, with 2.5 billion comments on Pages every month.
Some Highlights of ‘New Page Features’
The new feature allows more communication controls for Page owners by setting the average time it takes for them to reply to messages. The redesigned inbox tells businesses more about their customers and empowers Page owners to manage communication from any device. The admins can manage both the public and private interactions they receive.
Keeping track of comments on the Facebook Page has also been simplified. Page admins know that being able to quickly respond to comments from customers plays an important role in helping them provide greater customer service. And now they're better equipped than ever before to respond to comments efficiently. A tool under the new Activity tab helps admins monitor and respond to comments on their Page.
New messaging status called ‘away’ allows admins to designate when they are unavailable to respond to messages. The ‘away’ status will be visible on the Page, so people know the Page is unavailable to respond. When this new feature is enabled, messages that Pages receive do not count towards the Page's response rate.
As mobile device usage continues to push people to communicate with businesses in real time, businesses need tools to manage communication efficiently. These new features will help admins build convenient, personal and scalable communication channels to manage customers more efficiently.
Success Stories
Bewakoof is an internet-first fashion brand catering to young people across India and has built a strong repeat customer base by using Facebook Page to retarget customers and increase sales, build brand loyalty and achieve a 15% lower cost per acquisition. Link: https://www.facebook.com/business/success/bewakoof
Cilory was originally launched to allow people in India to access personal care products online, and it has since evolved into a multi-product retailer with a huge catalog of curated clothing and jewelry products.
- See more at:
http://www.exchange4media.mobi/digital/facebook-introduces-new-page-features_62665.html
Some Highlights of ‘New Page Features’
The new feature allows more communication controls for Page owners by setting the average time it takes for them to reply to messages. The redesigned inbox tells businesses more about their customers and empowers Page owners to manage communication from any device. The admins can manage both the public and private interactions they receive.
Keeping track of comments on the Facebook Page has also been simplified. Page admins know that being able to quickly respond to comments from customers plays an important role in helping them provide greater customer service. And now they're better equipped than ever before to respond to comments efficiently. A tool under the new Activity tab helps admins monitor and respond to comments on their Page.
New messaging status called ‘away’ allows admins to designate when they are unavailable to respond to messages. The ‘away’ status will be visible on the Page, so people know the Page is unavailable to respond. When this new feature is enabled, messages that Pages receive do not count towards the Page's response rate.
As mobile device usage continues to push people to communicate with businesses in real time, businesses need tools to manage communication efficiently. These new features will help admins build convenient, personal and scalable communication channels to manage customers more efficiently.
Success Stories
Bewakoof is an internet-first fashion brand catering to young people across India and has built a strong repeat customer base by using Facebook Page to retarget customers and increase sales, build brand loyalty and achieve a 15% lower cost per acquisition. Link: https://www.facebook.com/business/success/bewakoof
Cilory was originally launched to allow people in India to access personal care products online, and it has since evolved into a multi-product retailer with a huge catalog of curated clothing and jewelry products.
- See more at:
http://www.exchange4media.mobi/digital/facebook-introduces-new-page-features_62665.html
