Facebook founder Zuckerberg tops Mediaguardian 100 list

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3 Nov 2010
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MUMBAI: The founder of online social network Facebook Mark Zuckerberg has topped the Mediaguardian 100 list.

The Guardian noted that it has been a turbulent time in the media. But it's not just the Murdochs on the move in this year's MediaGuardian 100, with new entries accounting for nearly half the list. It noted that Facebook seems to be unstoppable as it went past 750 million users.

The Guardian notes that Facebook is the UK's largest display advertising publisher (and responsible for one in four display ads in the US) with projected revenues for 2011 of $4 billion - double the figure for 2010.

Zuckerberg's ambition was nothing less than to reconfigure the web through social navigation, enabling people to search via friends' recommendations rather than the results of a mystery algorithm. He is well on the way, said the panel.

In second spot is another social network entrepreneur. Jack Dorsey, a Twitter co-founder, has raised his public profile this year, also finding time to launch mobile phone payment service Square.

Rounding out the top 10 are Google co-founder Larry Page, BBC DG Mark Thompson, Apple founder Steve Jobs, News Corp chairman Rupert Murdoch, Paul Dacre, Sir Martin Sorrell, Simon Cowell and Lord Justice Leveson.

About Murdoch the Guardian asked if the News Corp chief's grip on his global empire is slipping after his hesitant handling of the phone-hacking crisis. Once the man who politicians feared - and courted - the most, suddenly they were all lining up to condemn him. He won't be using the back door next time he visits Downing Street, if he is invited at all, notes The Guardian.

His son James is in 11th spot and it is the first time he has not made the top 10 since 2006. For so long groomed as his father's successor at the top of News Corporation, the phone-hacking scandal led to questions being asked not just of his role at the global empire and parent company of News International but also his chairmanship of BSkyB.

The Guardian also noted that Thompson faces a tough year, with a licence fee freeze, cost cuts and unrest over pensions and redundancies. It said that Sorell's media and political influence continues to rise - as do the marketing communications group's profits. He has not gone unrewarded for steering WPP safely through global financial meltdown - soaring bonus and share awards have nearly doubled his remuneration from £2.3 million in 2009.

It has also said that after shakeups on The X Factor and Britain's Got Talent, music mogul Cowell is taking risks with a US move and a UK game show. His decision to launch The X Factor in the US - going up against his long-running rival Simon Fuller's American Idol - already appeared an audacious one.

In terms of people moving up the list one of the top gainers was Wiki leaks founder Julian Assange who moved up 26 spots to number 32. He has attracted support and controversy. The top faller was Channel 4 chief creative officer Jay Hunt who went down 26 spots to number four. Hunt faces tough challenges in revitalising the broadcaster's output in the wake of Big Brother.

BBC Worldwide CEO John Smith went down by 24 spots to number 51. The Guardian states that while he has led the corporation's commercial arm to record profits, he faces the sale of its magazines. Amazon founder Jeff Bezos is in 12th spot. The Guardian notes that with the success of the Kindle and the acquisition of LoveFilm, Bezos has become a key player in the media. He is a new entrant in the MediaGuardian 100.

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