CAB ponders over crowd-pulling tactics for upcoming Ind-NZ Test at Eden Gardens


21 Jun 2013
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The Cricket Association of Bengal (CAB) has a number of plans to promote Test cricket when it will play host to the second game between India and New Zealand in a series scheduled later this year.

In its bid to revive the longest format of the game, the Board of Control for Cricket in India (BCCI) has already taken some steps. A total of Rs 60 lakh will be kept aside for carrying out promotional activities during the game.

A presentation was made to the BCCI by the CAB where it proposed initiatives such as 'Fans of the Eden' where spectators can register themselves and then get a certificate which states he/she is a true fan of the game.

Other proposed plans include the likes of free Wi-Fi, a separate kids arena and organising shows where local bands will perform during lunch break.

Also if a fan is celebrating his/her birthday during the match days, he/she might be shown on the giant screen on submission of authentic documents.

"The initiatives are tentative and indicative and firm plans will only be made once the financial and other impacts are worked out and approved by the association,” CAB joint secretary Avishek Dalmiya said.

CAB ponders over crowd-pulling tactics for upcoming India-New Zealand Test at Eden Gardens
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