- 21 Apr 2011
- Reaction score
92.7 BIG FM, Hyderabad has yet again dominated the city of pearls emerging as strong No.2 station as per the first ever RAM (Radio Audience Measurement) ratings in Hyderabad for the week 27-34.
The findings have added many feathers to its cap and brought many more cheers to the station.Here are the key highlights BIG FM reaches to a stupendous 47 L audiences but also has emerged as No.1 station with the highest reach in the below target audiences key for an advertiser (Male listeners (All, 12+) , Core Category TG i.e., 25 – 34 yr, (ALL SECs) who traditionally has highest purchasing power and SEC A (M/F)).
BIG FM Hyderabad has always done benchmark innovations not just within radio space but across media brands in AP. It’s the only media brand that had pioneered maximum 360 degree Intellectual Properties spread across entertainment genres led by a radio station viz., Big Telgu Music Awards ,Big Telgu Movie Awards ,Big Telgu Television awards , Big Telgu Rising Star Awards , Big Green Ganesha., all within a year’s time.
Its content superiority is evident from the fact that its breakfast show Happy Mornings & its RJ Shekar have been awarded by IRF (Indian Radio Forum) for the last 4 years in a row. Its No.1 in mid-morning time band. Its Hindi & Telugu music & programming mix truly reflects bilingual nature of Hyderabad city bringing its listeners the very best in radio .
"We are excited to see high penetration numbers for radio as a category in hyderabad & significant reach no.s for BIG FM in the first RAM sweep. The recent ratings encourage us to continue our efforts in providing enriching content for our listeners. Hyderabad station has always led innovation within our network and that’s truly paid off as we can see that our station emerged No.1 among key audiences that matter to the advertiser. These RAM findings will help us fine-tune our offering in serving the listeners better and emerge stronger in the coming months,” Ramesh Bhaskar, Head – Operations, 92.7 BIG FM said.
SOURCE;MEDIA NEWS LINE