Big FM Delhi launches new time band 'Mohabattein'

Ravi budhwar

21 Apr 2011
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92.7 Big FM has launched a brand new time band with fresh content and format called “Mohabattein” to provide the best-ever romantic experience with the unparalled legends of Hindi film music: Lata Mangeshkar, Mohd. Rafi and Kishore Kumar. The new time band which goes on-air from 11 am to 5 pm, Monday to Saturday. Is a focused attempt by 92.7 Big FM, to break through the clutter of other radio stations in Delhi.

Mohabattein the brand new time band from 92.7 BIG FM Delhi elevates the radio listening experience by making its product mature, evolved and yet contemporary, with gems from the incomparable treasures of Lata, Rafi and Kishore. The new time band promises to dovetail the most favored emotion amongst Delhites: love with what the city has always chosen over others: great music from the masters… In an attempt to marry love with fantastic music , Mohabattein will showcase the various aspects of love that engages a matured Delhite and gives them a chance to relive, experience and enjoy it with Lata Mangeshkar who shall enthrall Delhi from from 11 am-1 pm, Mohd Rafi from 1-3 pm and Kishore from 3 – 5 pm..

Mohabattein shall be hosted by two women RJs who are domain experts in the music that the time band promises to showcase. RJ Pallavi , the new voice on Mohabattein hosts the time band from 11 am to 3 pm and has the great ability to talk to a Delhite and make him or her relive her past emotional tug with love. Carrying forward the baton is RJ Alia, who shall take the love experience forward from 3 – 5 pm and play Delhi what is loves the most:: the love ballads from the stable of the inimitable Kishore Kumar!.

Commenting on the introduction of this time-band, Sudha Sadhanand, Radio Operations Head, 92.7 BIG FM Delhi, says, “92.7Big FM strives to deliver a unique listening experience at all times. We feel that Delhi has a great constituency of matured and credible listeners who now demand that radio listening be a credible medium. Also Delhi has an age old relationship with great music and what better way to serve Delhi than with our heart! We are sure that the three legends: Lata, Rafi and Kishore will reach out to every Delhite.
source:media news
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