Ravi budhwar
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It seems like good times for the Board of Control for Cricket in India (BCCI). On a day when the apex cricket body managed to get Sahara back on board as sponsor, comes the news that the BCCI is most likely to award the TV rights to Sony.
Just to jog the readers' memory, since the time the BCCI terminated the TV rights contract with Nimbus last year and encashed its Rs.1,601 crore bank guarantee for being a 'chronic defaulter' the question was who would be the next broadcaster.
As Team India had no international engagements at home after the series against the West Indies ended last November, the BCCI could take the bold step.
Now it transpires that Nimbus was indeed a defaulter but it was not the first time they had done so. Nimbus had been awarded the media rights for four years from April 1, 2010 to March 31, 2014 for all international/ domestic matches played in India, at a cost of Rs.31.25 crore per Test/ ODI/ Twenty20.
Sources told Mail Today that as the BCCI had a second option in Sony, they could go ahead and snap the contract with Nimbus in 2011.
Set Max has been telecasting the Indian Premier league (IPL) since 2008 and the quality of production has been top-class. It is learnt that Sony will be launching a news sports channel shortly and all the cricket will be shifted to it, including the IPL.
While the financial details of Sony's deal with the BCCI is undisclosed, the amount is likely to be more than what Nimbus had contracted, say sources.
"Sony also has a clean record when it has come to payments," said the source. As a result, they are most likely to get the contract.
Sources close to developments also added that Sony may well be waiting for the bid document to be presented before making its move.
Way back in 2003, when the World Cup was played in Southern Africa and India lost the final to Australia, Sony had beamed the images live.
Sony also had the ICC telecast rights for the 2007 World Cup and 2006 ICC Champions Trophy.
Those involved with TV broadcast in the capital say Sony is known for its high quality production.
"They may well launch their new sports channel in 'High Definition'," said a source. It is also known that in the entertainment sector, Sony is almost at par with Star Plus.
http://indiatoday.intoday.in/story/bcci-set-to-give-tv-rights-to-ipl-broadcaster-sony/1/174021.html
Just to jog the readers' memory, since the time the BCCI terminated the TV rights contract with Nimbus last year and encashed its Rs.1,601 crore bank guarantee for being a 'chronic defaulter' the question was who would be the next broadcaster.
As Team India had no international engagements at home after the series against the West Indies ended last November, the BCCI could take the bold step.
Now it transpires that Nimbus was indeed a defaulter but it was not the first time they had done so. Nimbus had been awarded the media rights for four years from April 1, 2010 to March 31, 2014 for all international/ domestic matches played in India, at a cost of Rs.31.25 crore per Test/ ODI/ Twenty20.
Sources told Mail Today that as the BCCI had a second option in Sony, they could go ahead and snap the contract with Nimbus in 2011.
Set Max has been telecasting the Indian Premier league (IPL) since 2008 and the quality of production has been top-class. It is learnt that Sony will be launching a news sports channel shortly and all the cricket will be shifted to it, including the IPL.
While the financial details of Sony's deal with the BCCI is undisclosed, the amount is likely to be more than what Nimbus had contracted, say sources.
"Sony also has a clean record when it has come to payments," said the source. As a result, they are most likely to get the contract.
Sources close to developments also added that Sony may well be waiting for the bid document to be presented before making its move.
Way back in 2003, when the World Cup was played in Southern Africa and India lost the final to Australia, Sony had beamed the images live.
Sony also had the ICC telecast rights for the 2007 World Cup and 2006 ICC Champions Trophy.
Those involved with TV broadcast in the capital say Sony is known for its high quality production.
"They may well launch their new sports channel in 'High Definition'," said a source. It is also known that in the entertainment sector, Sony is almost at par with Star Plus.
http://indiatoday.intoday.in/story/bcci-set-to-give-tv-rights-to-ipl-broadcaster-sony/1/174021.html
