Yup I know this is business but still believe me they can bring up a big change. In any case they need to share the feed with DD for free. And also Star has already implemented a similar concept with Star Bharat and now the TRP is high in both Rural(where it is provided as FTA) and Urban(Pay channel with HD version).
As far as monopoly, in India it can never happen. We have various sets of people and Airtel, Idea and others are not going to pack their bags soon as long as there are customers like me who stay with their satisfied network no matter what. Only recently I got a Jio connection when I got to know that they are very keen in buying digital rights for popular tournaments and they are already the official broadcasters of Olympics. But still my primary connection will always be Airtel for life