amarnathkvk
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Amidst the revival of Nestle India’s Maggi Noodles and the launch of Baba Ramdev’s Patanjali Instant Noodles, a new controversy seems to have cropped up.
In a leading publication, the FSSAI chairperson has been quoted saying that Patanjali atta noodles have not been approved by the food safety authority and the matter is being pursued. Patanjali Ayurved, the FMCG venture promoted by yoga guru Baba Ramdev, launched the much awaited atta noodles recently. These instant noodles are being offered at Rs. 15 for a packet much lesser than rivals with an aim to take on the market.
Ironically, the noodle packets are flaunting the license number while the FSSAI spokesperson claims that it is not a standardised product and has been launched without their approval. If reports are to be believed, Patanjali Ayurved has not applied for approval yet. After the FSSAI approves a product, licenses are issued by the state government to manufacture them. Officials from the food safety authority allege that the approval has not been given yet the product has been launched displaying a license number which they are not aware how it was procured. A letter from the authority notifying the same has been doing the rounds on social media.
According to some sources, Patanjali Ayurved Ltd, Patanjali Food and Herbal Park has received licenses to manufacture products like fruit juices, ghee, mustard/coconut oil, salt, asafoetida, biscuit, sattu, oats, cornflakes, poha, whole wheat atta, pulses and pasta but that does not include noodles.
On the other side, the Patanjali spokesperson has denied these claims as some publications have stated on Twitter.
Last month, Patanjali announced a pact with Kishore Biyani-led Future Group to sell these noodles at Big Bazaar and Nilgiri's supermarkets across 240 cities. Baba Ramdev has been endorsing them as a ‘healthy alternative’ to snack on than the other instant noodles which are available in the market.
http://food.ndtv.com/food-drinks/baba-ramdevs-instant-noodles-roped-fresh-controversy-regarding-food-safety-approval-1244667?fb
In a leading publication, the FSSAI chairperson has been quoted saying that Patanjali atta noodles have not been approved by the food safety authority and the matter is being pursued. Patanjali Ayurved, the FMCG venture promoted by yoga guru Baba Ramdev, launched the much awaited atta noodles recently. These instant noodles are being offered at Rs. 15 for a packet much lesser than rivals with an aim to take on the market.
Ironically, the noodle packets are flaunting the license number while the FSSAI spokesperson claims that it is not a standardised product and has been launched without their approval. If reports are to be believed, Patanjali Ayurved has not applied for approval yet. After the FSSAI approves a product, licenses are issued by the state government to manufacture them. Officials from the food safety authority allege that the approval has not been given yet the product has been launched displaying a license number which they are not aware how it was procured. A letter from the authority notifying the same has been doing the rounds on social media.
According to some sources, Patanjali Ayurved Ltd, Patanjali Food and Herbal Park has received licenses to manufacture products like fruit juices, ghee, mustard/coconut oil, salt, asafoetida, biscuit, sattu, oats, cornflakes, poha, whole wheat atta, pulses and pasta but that does not include noodles.
On the other side, the Patanjali spokesperson has denied these claims as some publications have stated on Twitter.
Last month, Patanjali announced a pact with Kishore Biyani-led Future Group to sell these noodles at Big Bazaar and Nilgiri's supermarkets across 240 cities. Baba Ramdev has been endorsing them as a ‘healthy alternative’ to snack on than the other instant noodles which are available in the market.
http://food.ndtv.com/food-drinks/baba-ramdevs-instant-noodles-roped-fresh-controversy-regarding-food-safety-approval-1244667?fb
