Asus had its own similar fan base to One Plus and Xiaomii when they launched Zenfone 5 and then subsequently Zenfone 2(first 4GB RAM phone at 20K) but their downfall started when they placed Zenfone 3 at flagship price with those non flagship specs, and at that very time Xiaomi acquired the mid range market, and One Plus captured one of the Flagship market with launch of 3/3T, now if Asus wants to regain what it lost then they need to plant their roots in One Plus's old pricing(25k-35k) and keep providing fast OTA updates.