Breaking Delhi HC restrains Asus Technology from selling products under ZEN, ZENFONE trademarks

[iDJ]

The Delhi High Court has restrained mobile manufacturer Asus Technology Pvt Ltd from selling and advertising mobile phones, accessories, and any other related products under the trademark ZEN, ZENFONE or any other deceptively similar trademark.

The interim order was passed by a Single Judge Bench of Justice Manmohan in a suit for infringement and passing off filed by Telecare Network India Pvt Ltd against Asus.

Delhi HC restrains Asus from selling phones under ZENFONE trademark

 

[Sparker0i]

ASUS's ZenFone line may not be popular stateside, but that's not the case in overseas markets. Unfortunately, it looks like the ZenFone phones may soon have to be completely rebranded in India. This is thanks to a lawsuit made by Telecare Network, which owns the trademarks "ZEN" and "ZENMOBILE" in the country.


Telecare Network claimed that it had been using "ZEN" and "ZENMOBILE" in its product branding since 2008, and that ASUS's "ZenFone" name, introduced to the Indian market in 2014, is identical or deceptively similar to those trademarks. This was compounded by the fact that both brands sell similar devices at similar price points

ASUS can no longer sell phones under the ZenFone brand in India