SAN FRANCISCO: Apple Inc's new smartwatch may be a
tough sell, with 69% of Americans indicating they are not interested in buying the gadget, according to a Reuters/
Ipsos poll.
However, the survey also showed limited awareness of the watch.
The poll was taken after Apple chief executive Tim
Cook rolled out the product on March 9, and only about
half of respondents said they had heard news of the
timepiece in the last few days.
Also, in an encouraging sign for Apple, roughly 13% of
survey respondents who did not own an iPhone said that
they would consider buying one in order to buy an Apple
Watch, which needs an iPhone to work fully.
Apple overcame skepticism about the iPad and iPod when
they first debuted, but the survey suggests that the world's largest technology company has work to do to make the watch ubiquitous.
The new watch, a test of Cook's leadership, is the
company's first new product in five years, and it hits
stores on April 24.
It allows users to check email, listen to music and make
phone calls from their wrist.
Apple will sell various
versions, from a $349 'sport' edition to a $17,000 18-karat
gold timepiece.
Ipsos surveyed 1,245 Americans online between March 9
and March 13.
The data was weighted to reflect the US
population and has a credibility interval of plus or minus
3.2 percentage points.
Apple did not immediately respond to a request for
comment on the poll.
http://m.timesofindia.com/tech/tech-news/Apple-Watch-Most-people-not-interested-in-buying/articleshow/46562075.cms
tough sell, with 69% of Americans indicating they are not interested in buying the gadget, according to a Reuters/
Ipsos poll.
However, the survey also showed limited awareness of the watch.
The poll was taken after Apple chief executive Tim
Cook rolled out the product on March 9, and only about
half of respondents said they had heard news of the
timepiece in the last few days.
Also, in an encouraging sign for Apple, roughly 13% of
survey respondents who did not own an iPhone said that
they would consider buying one in order to buy an Apple
Watch, which needs an iPhone to work fully.
Apple overcame skepticism about the iPad and iPod when
they first debuted, but the survey suggests that the world's largest technology company has work to do to make the watch ubiquitous.
The new watch, a test of Cook's leadership, is the
company's first new product in five years, and it hits
stores on April 24.
It allows users to check email, listen to music and make
phone calls from their wrist.
Apple will sell various
versions, from a $349 'sport' edition to a $17,000 18-karat
gold timepiece.
Ipsos surveyed 1,245 Americans online between March 9
and March 13.
The data was weighted to reflect the US
population and has a credibility interval of plus or minus
3.2 percentage points.
Apple did not immediately respond to a request for
comment on the poll.
http://m.timesofindia.com/tech/tech-news/Apple-Watch-Most-people-not-interested-in-buying/articleshow/46562075.cms
