Apple News & Updates

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“It feels like a dream that I’m sort of walking through and I’m able to affect what happens in it.” James Blake lets us inside his brain as he writes the new song “ASK FOR MORE.” Remote cameras were set up in the GRAMMY® Award winner's home studio, capturing his entire creative process as he worked on writing, recording and editing the song over a 24 hour period. From time spent crafting a melody at his piano, to looping and pitching the melody and adding layers, instruments and vocals in Logic Pro X on his MacBook, to editing it into a finished song. Completing the track just after 1am.

 

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“What can I do with the sweaters I've worn on my back.” Tyler Mitchell takes us to his place in Bed-Stuy, as he works on a new portrait series using only elements from his own bedroom. Remote cameras were set up in the fashion photographer's apartment, capturing his creative process as he shot and edited the series over a 24 hour period. Digging through references, compiling a mood board, capturing the images, scanning them into his MacBook, and editing the selects in Photoshop. Putting the final touches on the portraits just before midnight.

 

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• Apple is now the world’s most valuable company.
• It surpassed Saudi Aramco.
• Apple’s strong fiscal third quarter earnings, released Thursday, boosted its stock.

Apple surpasses Saudi Aramco to become world's most valuable company

 

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Apple is pushing for huge rent reductions across its UK stores despite its sales soaring to new heights during the lockdown.

The tech giant has told landlords of a portion of its 38-store estate in the UK that it wants rents slashed by up to 50% and a rent-free period. In return, it has offered to extend leases by a few years.

Apple demands 50% rent cuts for UK stores

 

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Apple today announced that Phil Schiller will become an Apple Fellow, continuing a storied career that began at Apple in 1987. In this role, which reports to Apple CEO Tim Cook, Schiller will continue to lead the App Store and Apple Events. Greg (Joz) Joswiak, a longtime leader within the Product Marketing organization, will join the executive team as senior vice president of Worldwide Marketing.

Phil Schiller advances to Apple Fellow

 

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Apple is introducing a change to how subscriptions work. No, it’s not lowering its cut, despite the government’s antitrust investigation and its lawsuit with Epic. It announced that developers will be able to offer subscriptions via a new feature, called offer codes. These one-time use codes can be used digitally or printed out for use at offline events, allowing developers to more easily distribute either free or discounted subscriptions to customers.

The company says the feature can help developers to acquire, retain and win back subscribers.

Apple introduces ‘offer codes’ to entice app users with free and discounted subscriptions – TechCrunch