Apple MacBook smell turned into perfume


2 May 2011
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WASHINGTON: The out-of-the-box scent of Apple's MacBook Pro has been made into a fragrance for an Australian art installation.

Signature-scent maker Air Aroma concocted a MacBook Pro fragrance at the request of three artists, also known as Greatest Hits, for an installation in Australia.

They wanted to enhance the experience of the exhibit with the sense of smell. Their request was for all of the aromatic elements of unwrapping the Apple laptop.

"A distinctive scent can be observed when unwrapping a newly purchased Apple product from its packaging," LA Times quoted Air Aroma's blog post as saying.

"Apple fans will certainly recognize this smell," it said.

The scent incorporates elements of the plastic wrap on the box, the ink on the cardboard, the smell of the plastic inside and the aluminum of the laptop fresh from the factory.

So how does the concocted scent compare with the actual MacBook? Virtually identical, Rebecca Ebbecke, chief operating officer of Air Aroma, said.

"Our perfumers are very, very good at what they do," she said.

The company caters primarily to four-and five-star hotels, religious houses and retail clients. And the requests it gets can range from the subtle to the challenging to the unthinkably bizarre.

Since the scent of a laptop isn't commercially available, enthusiasts will still have to get their hits of MacBook from Apple stores and the like.

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