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Amazon Prime Video to launch in India next month along with 200 countries worldwide


21 Jun 2013
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Since the launch of Amazon Prime in India back in July, almost everyone (including yours truly) has been waiting for some sort of timeframe for the launch of Prime Video. We finally have one. While promoting its latest big budget show, The Grand Tour, the company has announced that Prime Video will be launched in over 200 countries next month, including in India.

Jeff Bezos
Long wait is over… Clarkson, Hammond, May are back… #TheGrandTour premieres tonight in UK, US, DE, JP. And globally in Dec.

The announcement was made via a short video on The Grand Tour’s official Twitter account, where the former Top Gear stars Jeremy Clarkson, Richard Hammond and James May confirm that their new show will be aired in 200 countries as early as next month. While that isn’t a confirmation of an India launch, the video was retweeted by the verified Amazon Prime Video India account with the caption — “Yes! You heard that right!” It is an interesting way of announcing the imminent launch, and is somewhat similar to the announcement of Netflix India launch earlier this year, along with 129 countries.

Amazon PrimeVideo IN
The countdown begins for @thegrandtour in India. Here's what @JeremyClarkson ,
@MrJamesMay & @RichardHammond have to say about it.

Amazon Prime was launched in India with an introductory price of Rs 499, which is valid for a year. There’s however no word on whether the Prime Video service will be included in the current package, or it will be a paid add-on. In all likelihood though, we think Prime Video will be included in the Rs 999 annual package, which goes live after a subscriber’s introductory annual package expires.

When it comes to content, a look at Amazon India‘s Prime Video page gives us a hint at what we should expect from the service. “With Amazon Prime Video, you can access new releases, popular Bollywood blockbusters, Hollywood movies, US shows, global Award-winning Amazon Original Series and kids’ programming,” the website reads.

Some of the content that users will have access to from the get go will be Amazon Original series like Transparent, Mozart in the Jungle, The Man in the High Castle, and the Tumble Leaf to name a few. The company is also promising more localized content, saying, “We are excited to introduce upcoming, original and exclusive TV shows just for India.”

Earlier this year, Amazon signed a deal with Karan Johar’s Dharma Productions to stream existing and upcoming movies from the production house. It also entered into an exclusive content agreement with T-Series to stream upcoming movies like Tum Bin 2, Raabta, Yaariyan 2, andHate Story 4 among others. A similar deal was also signed with Mukesh Bhatt’s Vishesh Films for its movies and TV series. For kids, Amazon signed a content deal with Green Gold Animation to stream shows of Chhota Bheem, Super Bheem and Mighty Raju.

In this space, Amazon’s Prime Video will have to compete against the likes of Netflix, which too has been focused on offering localized content since its launch in the country. Earlier this year, the company announced its first Indian Comedy Special series with comedian Vir Das. It also announced an original series based on Vikram Chandra’s novel, Sacred Games, which would be made in partnership with Phantom Films.



4 Oct 2014
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Due to poor net connections i am not sure if people will be interested
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