An Amazon India spokesperson told MediaNama that they’re “watching UPI technology very closely. We are studying customer UX and tracking platform stability and success rates which will be critical in delivering a great payment experience through UPI. Currently, we are looking into the initial market feedback on UPI payment method. We are also studying UPI network stability, transaction failures rates and other customer experience issues.”
The spokesperson also added that they “have started engaging with several players in the UPI ecosystem to build our UPI plans and potential partnership opportunities. Before we enable UPI on Amazon, we are working towards building a product that provides a great customer experience.“
