This FDI decision has been Pro-small-business but massively Anti-consumer.
Anyway, hope Amazon & Flipkart find out a way so that the offline thugs of hindostan
dont get to scam & fleece customers once again.
In such a very big country Amazon/Flipkart serves very small segment of consumers
Small business are effected not only from online sellers but also from big retail houses like D Mart (sells may items at 50% discounts even), Big bazaar, STAR Bazaar, Reliance Fresh, Metro Cash n Carry (de facto retail), More and so many others who are ruling not only big but medium cities also.
There are positive effects too
*Consumer gets best rate
*All sells are GST paid giving good revenue to Govt
*So Many small sellers able to get all India reach good for small scale sector
However price manipulation at manufacturer level is the biggest reason for huge discount, Many times they quote abnormally high MRP and then fake discount too.
Consumer all over prefers high discount and small business is bound to suffer.
High Shop rent and very high establishment cost is also a big reason for problem in small business sector.
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All the old sellers returned because Amazon has reduced her holding up to 24% only and they are planning to list products at other e Commerce sites except FlipKart may be just for the sake of compliance of rules
Key Amazon seller Cloudtail returns in a new avatar - ETtech