Country's top operator Bharti Airtel has
launched its ‘The Smartphone Network’ (TSN)
advertising campaign on the back of rising
penetration of smartphones across India.
“Data is clearly driving the next phase of
telecom revolution across the globe. In
recognition of this phenomenon, we at Airtel
have made significant technology and network
investments to ensure we deliver the best data
experience for smartphone users in India. ‘The
Smartphone Network’ campaign by Airtel
drives this very message in a manner that is
intrinsic with our brand positioning”, said
Mohit Beotra, chief brand officer, Bharti Airtel
(India).
The campaign’s television commercial (TVC) is
a thematic film with a contemporary take on
the role that smartphones and data networks
are playing in bringing millions of data savvy
Indians closer to one another, a statement
said.
“From ‘Express Yourself’ to ‘Har Friend Zaroori
Hai, Yaar’ – enabling magical relationships
have always been at the very core of Airtel’s
brand values. Our all new campaign
strengthens Airtel’s legacy of identifying fresh
and relevant insights around relationships –
and is a contemporary take on this very
theme”, added Beotra.
Airtel’s TSN has been designed and developed
by Taproot and will run on all national TV
channels, and also have a strong presence in
the digital world. The campaign will be
supported by a strong presence on static
media, including outdoor and retail.
The TSN campaign also introduces a fresh
design element as part of Airtel’s brand
identity which has been created by Wolf Ollins,
a leading global brand design and consultancy
firm, and reinforces Airtel’s continued
commitment to reflecting the evolving
aspirations of Indians, the statement added.
Zia Patel, director – India, Wolf Ollins said,
“Around the world, telcos have evolved rapidly
to the smartphone revolution – and India too
is now a market that is all about smartphones
and data explosion on handheld devices. Airtel
is one of India’s most loved brands and has
been a clear leader in recognizing as well as
driving this very potential of data in the
country. The new design element in Airtel’s
branding signals the aspirational data shift and
depicts a refreshed ap http://www.voicendata.com/voice-data/news/218330/airtel-s-smartphone-centric-campaign
launched its ‘The Smartphone Network’ (TSN)
advertising campaign on the back of rising
penetration of smartphones across India.
“Data is clearly driving the next phase of
telecom revolution across the globe. In
recognition of this phenomenon, we at Airtel
have made significant technology and network
investments to ensure we deliver the best data
experience for smartphone users in India. ‘The
Smartphone Network’ campaign by Airtel
drives this very message in a manner that is
intrinsic with our brand positioning”, said
Mohit Beotra, chief brand officer, Bharti Airtel
(India).
The campaign’s television commercial (TVC) is
a thematic film with a contemporary take on
the role that smartphones and data networks
are playing in bringing millions of data savvy
Indians closer to one another, a statement
said.
“From ‘Express Yourself’ to ‘Har Friend Zaroori
Hai, Yaar’ – enabling magical relationships
have always been at the very core of Airtel’s
brand values. Our all new campaign
strengthens Airtel’s legacy of identifying fresh
and relevant insights around relationships –
and is a contemporary take on this very
theme”, added Beotra.
Airtel’s TSN has been designed and developed
by Taproot and will run on all national TV
channels, and also have a strong presence in
the digital world. The campaign will be
supported by a strong presence on static
media, including outdoor and retail.
The TSN campaign also introduces a fresh
design element as part of Airtel’s brand
identity which has been created by Wolf Ollins,
a leading global brand design and consultancy
firm, and reinforces Airtel’s continued
commitment to reflecting the evolving
aspirations of Indians, the statement added.
Zia Patel, director – India, Wolf Ollins said,
“Around the world, telcos have evolved rapidly
to the smartphone revolution – and India too
is now a market that is all about smartphones
and data explosion on handheld devices. Airtel
is one of India’s most loved brands and has
been a clear leader in recognizing as well as
driving this very potential of data in the
country. The new design element in Airtel’s
branding signals the aspirational data shift and
depicts a refreshed ap http://www.voicendata.com/voice-data/news/218330/airtel-s-smartphone-centric-campaign
