On March 1, Airtel released its new campaign titled ‘Udaan’ in partnership with author Amish Tripathi and conceptualised by J. Walter Thompson. These kids joined the author in releasing a book, the narrative of which was started by Tripathi and completed by these children, who unleashed their imagination without any restraint. This was done without the author meeting the kids.
The story was recently revealed at the Jaipur lit Fest live through teleporting 3D images of the kids. With the help of technology, not only did they connect the kids to the audience, but an illustrated book on their story was also released.
http://www.exchange4media.mobi/advertising/airtel's-new-campaign-'udaan'-celebrates-the-art-of-storytelling_63574.html