Airtel’s new campaign ‘Udaan’ celebrates the art of storytelling

  • Thread starter Thakur
  • Start date
  • Replies: Replies 0
  • Views: Views 569

Thakur

Banned
Joined
30 Aug 2013
Messages
3,248
Reaction score
1,446

On March 1, Airtel released its new campaign titled ‘Udaan’ in partnership with author Amish Tripathi and conceptualised by J. Walter Thompson. These kids joined the author in releasing a book, the narrative of which was started by Tripathi and completed by these children, who unleashed their imagination without any restraint. This was done without the author meeting the kids.

The story was recently revealed at the Jaipur lit Fest live through teleporting 3D images of the kids. With the help of technology, not only did they connect the kids to the audience, but an illustrated book on their story was also released.




http://www.exchange4media.mobi/advertising/airtel's-new-campaign-'udaan'-celebrates-the-art-of-storytelling_63574.html
 
Back
Top Bottom
AdBlock Detected

We get it, advertisements are annoying!

Sure, ad-blocking software does a great job at blocking ads, but it also blocks useful features of our website. For the best site experience please disable your AdBlocker.

I've Disabled AdBlock