sagar.patnaik
Member
- Joined
- 20 Nov 2014
- Messages
- 281
- Reaction score
- 54
Lately there has been a lot of confusion about Airtel's announcement of charging Rs 4000/GB for voip data in 3G and Rs 10,000/GB in 2G.
To clear this confusion let me tell you Airtel has also announced that they will be coming up with Voip packs to reduce rates.
Now let us see why Airtel did so and why other operators also will follow the same path.
-- Remember the times when we used to sms a lot. At that time nobody guessed that Whatsapp can cause so much impact to our messaging requirements. Result whatsapp swept the messaging market in such a way that all telcos lost 80% of their sms revenues.
-- At that moment SMS accounted for approx 5% of the total revenues so the operators could bear the loss.
-- In todays scenario in India revenues earned from voice calls by telcos accounts for 80% of the total revenues.
-- This time telcos were ready to save their business they knew its a matter of time voip would eventually come to whatsapp and other apps.
-- When you use voip you dont actually consume a lot of data hardly half MB per minute so telcos wont earn money from data usage.
-- On the other hand they will be losing their 80% revenue as using voip is far cheaper. Even if you pay Rs 250/GB. Per minute voip call will cost you 10-15p/min. If you are on wifi at your home you pay virtually nothing to the operator and if you are a bulk user like 15 GB at Rs 1000 you pay 3-4p per minute or even zero paise at unlimited plans.
-- Telcos have invested billions of dollars in infrastructure. Building a tower costs 1 crore, maintainance and servicing Rs 1 lakh per month. Laying down cables, servers, equipments, license fees, taxes , employees etc cost huge amount of money. Normally cost of telcos is around 60% of total revenues which is mostly fixed.
-- Let me explain it to you mathematically.
Let a telco earns Rs 100 Cr per month
Voice revenues = 80% i.e 80 Crore
VAS & Data revenue = 20% i.e 20 Crore
Cost = 60% i.e = 60 Cr
Total profit before taxes= 100-60 = 40 Cr
Now if we start using voip at pack rates the increase in data revenues will hardly be Rs 10 Cr on an optimistic side. But we will lose the Rs 80 Cr original voice revs. So net loss 80-10 = 70 Cr.
cost remains same at Rs 60 Cr.
So now the new income = Rs 10 Cr from voip + 20 Cr from VAS and data = 30 Cr.
Profit = 30-60 = -30 Cr.
So for every 100 cr they are losing 30 Cr. Todays telcos earn 4000-5000 Crores just imagine the loss.
-- Telcos cannot bear this loss so they ll shut down and lakhs of people will get unemployed.
-- Dont compare it with rich nations as their the telcos earn 70% of their revenues from data usage.
Now you might say there are hardly few people using smart phones. The answer to this is 80-20 rule. Top 20% of the customers gives you 80% of the revenues. Your top customers use smartphones they are tech savvy so if you lose them you lose 80% of your revs.
The good news is you can still get voip for free if you are a bulk data user. If you are not a bulk user still no need to worry as telcos will give you voip rates a bit cheaper than normal call rates since they will not have to pay the interconnect charges which is 20p/min when you make calls to other networks.
Dont think about net neutrality our country has not matured to embrace net neutrality. Maybe by 2025 we will when 5G starts and 4G is everywhere.
This article is written by me using my experience and knowledge of telecom business. If you have any doubts please ask
To clear this confusion let me tell you Airtel has also announced that they will be coming up with Voip packs to reduce rates.
Now let us see why Airtel did so and why other operators also will follow the same path.
-- Remember the times when we used to sms a lot. At that time nobody guessed that Whatsapp can cause so much impact to our messaging requirements. Result whatsapp swept the messaging market in such a way that all telcos lost 80% of their sms revenues.
-- At that moment SMS accounted for approx 5% of the total revenues so the operators could bear the loss.
-- In todays scenario in India revenues earned from voice calls by telcos accounts for 80% of the total revenues.
-- This time telcos were ready to save their business they knew its a matter of time voip would eventually come to whatsapp and other apps.
-- When you use voip you dont actually consume a lot of data hardly half MB per minute so telcos wont earn money from data usage.
-- On the other hand they will be losing their 80% revenue as using voip is far cheaper. Even if you pay Rs 250/GB. Per minute voip call will cost you 10-15p/min. If you are on wifi at your home you pay virtually nothing to the operator and if you are a bulk user like 15 GB at Rs 1000 you pay 3-4p per minute or even zero paise at unlimited plans.
-- Telcos have invested billions of dollars in infrastructure. Building a tower costs 1 crore, maintainance and servicing Rs 1 lakh per month. Laying down cables, servers, equipments, license fees, taxes , employees etc cost huge amount of money. Normally cost of telcos is around 60% of total revenues which is mostly fixed.
-- Let me explain it to you mathematically.
Let a telco earns Rs 100 Cr per month
Voice revenues = 80% i.e 80 Crore
VAS & Data revenue = 20% i.e 20 Crore
Cost = 60% i.e = 60 Cr
Total profit before taxes= 100-60 = 40 Cr
Now if we start using voip at pack rates the increase in data revenues will hardly be Rs 10 Cr on an optimistic side. But we will lose the Rs 80 Cr original voice revs. So net loss 80-10 = 70 Cr.
cost remains same at Rs 60 Cr.
So now the new income = Rs 10 Cr from voip + 20 Cr from VAS and data = 30 Cr.
Profit = 30-60 = -30 Cr.
So for every 100 cr they are losing 30 Cr. Todays telcos earn 4000-5000 Crores just imagine the loss.
-- Telcos cannot bear this loss so they ll shut down and lakhs of people will get unemployed.
-- Dont compare it with rich nations as their the telcos earn 70% of their revenues from data usage.
Now you might say there are hardly few people using smart phones. The answer to this is 80-20 rule. Top 20% of the customers gives you 80% of the revenues. Your top customers use smartphones they are tech savvy so if you lose them you lose 80% of your revs.
The good news is you can still get voip for free if you are a bulk data user. If you are not a bulk user still no need to worry as telcos will give you voip rates a bit cheaper than normal call rates since they will not have to pay the interconnect charges which is 20p/min when you make calls to other networks.
Dont think about net neutrality our country has not matured to embrace net neutrality. Maybe by 2025 we will when 5G starts and 4G is everywhere.
This article is written by me using my experience and knowledge of telecom business. If you have any doubts please ask